Scott takes the managing director role at PSONA, working with CEO Simon Marshall to create one of the top UK customer engagement agencies.
Scott’s remit is to raise awareness of the brand and promote its integrated proposition. She has held senior positions at creative agencies including Craik Jones where she increased turnover sixfold, Elvis, and Limbo, BBH’s below-the-line division. In her most recent position at Kitcatt Nohr she was responsible for a new client development process that doubled client revenue on key accounts.
Marshall and Scott will work closely with PSONA’s existing management team of executive creative director Jamie Bell, head of planning Ellie Gauci, and PSONA managing partner Andy Snuggs to launch the agency’s new ‘Making brands matter’ proposition.
Marshall was appointed CEO at the end of 2015 with a remit that includes overall responsibility for PSONA working across all competencies of the business, and the wider Communisis agency group.
He was previously EVP and managing director with both the North American and European divisions of The Marketing Store, and has held senior positions at Publicis Dialog and Ogilvy One.
Simon Marshall said: “Fiona is an industry-renowned expert in customer engagement and knows how to bring brands and customers together. That makes her an invaluable addition to what we at PSONA are looking to achieve.
“Communisis has invested in a group of leading marketing services companies that offer clients unparalleled breadth and depth. With expertise such as data, social, direct, digital, content, insight and marketing technology, PSONA provides clients with the deep sector knowledge that they need combined with an integrated mindset to make their brands matter.”
Fiona Scott commented: “Clients today face problems they did not realise that they had yesterday. They need agencies that can think more broadly about their business and come up with solutions that work for them wherever their consumers engage with them. PSONA has the people with the depth and breadth of skills to provide this for them. This is a fantastic opportunity to build a new agency that both understands and can capitalise on the challenges facing brands today.”