Following their announcement of pulling out of all awards program until 2018 at Cannes, Publicis Groupe have now revealed they are pleased with the changes the Cannes Lions Festival has made in order to ‘course correct’ and bring their focus back to creativity.
“As a founding partner of the Cannes Lions and a strong supporter of its goal of promoting the power of creativity, Publicis Groupe, is pleased to see the steps it is taking to reset the Festival around its core values by reducing its length and complexity to focus on celebrating impactful ideas from around the industry,” said the Marketing Giants in their release.
Having worked closely with the Festival’s organisers over the past 6 months, Publicis reaffirmed its commitment to the Cannes Lions and its transformation. They will actively participate in these efforts and renew its presence for the 2019 edition of the Festival and beyond.
In 2018, Publicis will hold its annual creative ‘get-together’ not on the Croisette but at Viva Tech, the global event held in Paris dedicated to innovation and technology created by Publicis Groupe and Les Echos. It will be a unique opportunity for the group’s leading talents and key clients to come together over a three-day period to set out their vision for marketing and business transformation, celebrate creativity in all of its forms and publicly present the Marcel platform.
“Ascential’s decision to re-centre the Cannes Lions’ focus around creativity is commendable, and Publicis Groupe is looking forward to attending the Festival in 2019. We are pleased that our decision to refocus our investments for 12 months in order to create the platform of the future has inspired a larger discussion in the industry, leading to what are clearly some positive changes,” declared Arthur Sadoun, Chairman and CEO of Publicis Groupe. “Publicis Groupe has always been a driving force for innovation, and we remain strongly focused on and committed to creative excellence. Viva Tech 2018 will be a real celebration of transformative ideas and initiatives and a fitting precursor to our return to industry events from September 2018.”
Source: Publicis Groupe