Publicis Groupe and The Trade Desk Join Forces to Champion New Approach to Privacy-First Identity and Personalization at Scale in a Cookie-less World

THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID

Publicis Groupe and The Trade Desk Join Forces to Champion New Approach to Privacy-First Identity and Personalization at Scale in a Cookie-less World

Publicis Groupe  and The Trade Desk  today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]

Publicis Groupe wins L’Oréal China Media Business

PUBLICIS GROUPE WON THE PITCH WITH A BESPOKE AGENCY SOLUTION - ONEL’ORÉAL

Publicis Groupe wins L’Oréal China Media Business

L’Oréal China has officially appointed Publicis Groupe as its media planning and buying agency partner in China. The three-year contract officially commences early 2021. Publicis Groupe created a bespoke agency solution, OneL’Oréal, with data, innovation and technology at the core, powering integrated media strategy, channel planning, activation, and buying across all media channels including performance […]

Publicis Groupe UK launches specialist gaming proposition – Publicis Play

Publicis Groupe UK is extending its capabilities in the gaming and esports space. Publicis Play will offer clients an end-to-end gaming solution which spans media, production, data, commerce and creative Publicis Play will operate across disciplines, with experts from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry offering streaming, gaming and esports solutions

Publicis Groupe UK launches specialist gaming proposition – Publicis Play

Publicis Groupe UK is today launching Publicis Play, a specialist gaming proposition, built from strategic and creative collaboration across the business. Publicis Play will be staffed by a core team of 10 specialists drawn from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry, with the ability to flex and scale around new and existing client […]

Publicis Groupe appointed by E.ON as Media partner across Europe

COMPETITIVE PITCH WAS HELD AT HOLDING COMPANY LEVEL ACCOUNT TO BE POWERED BY PUBLICIS GROUPE’S STARCOM PITCH INCLUDED COMPREHENSIVE REVIEW OF EIGHT MAJOR MARKETS ACROSS EUROPE

Publicis Groupe appointed by E.ON as Media partner across Europe

E.ON, the international energy company focused on smart grids and customer solutions to drive the energy transition in Europe, has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets. The scope covers full media duties across Germany, UK, Italy, Sweden, Romania, Czech Republic, Hungary […]

Nescafe Puts The “Good” Back in “Good Morning”

Nescafe Puts The “Good” Back in “Good Morning”

For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades.  […]

“Undaily Bread” A journey that never ends.

The photographic collection that portrays the other side of the Venezuelan refugees and immigrants’ story. Alongside Gregg Segal, a recognized American photographer and author of the series “Daily Bread” where he portrayed the daily diet of children around the world, under a unique style based on each of their culture.

“Undaily Bread” A journey that never ends.

We decided to create the opposite, the “Undaily Bread”project, an audiovisual collection that portrayed the reality of the journey of hundreds of refugee and migrant mothers that every day cross the border seeking for protection and a better future for their child’s. UNDAILY BREAD tells the story of five refugee families that left everything behind to […]

Publicis Groupe UK Hires Eleanor Conroy To New Role Of Director Communications And Marketing

Publicis Groupe UK Hires Eleanor Conroy To New Role Of Director Communications And Marketing

Publicis Groupe has appointed Eleanor Conroy to the newly created role of Director of Communications and Marketing for Publicis Groupe UK. Conroy will report to UK CEO, Annette King, bolstering the UK leadership team line-up.  She will oversee the communications teams across Publicis Groupe UK and lead collaboration and alignment across Publicis Groupe UK and its […]

Publicis Groupe UK promotes David Hackworthy to Chief Strategy Officer

Appointment signifies Publicis Groupe UK's commitment to strategy and creativity fuelled by Power Of One

Publicis Groupe UK promotes David Hackworthy to Chief Strategy Officer

Publicis Groupe UK has announced today that David Hackworthy, Saatchi & Saatchi’s Global Chief Strategy Officer, has been promoted to the newly created role of Chief Strategy Officer, Publicis Groupe UK, in addition to his existing remit. The appointment signifies Publicis Groupe’s commitment to the strength and breadth of its successful Power of One offering […]

Publicis Groupe’s Annual Wishes – Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.

Publicis Groupe’s Annual Wishes – Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.

We at MarComm News received Publicis Groupe’s Annual Wishes with this note: “But after a busy year of transforming and pitching, we didn’t want to add to any of our agencies’ workloads by asking them to help with the Wishes” In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, […]

1 2 3 5