The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness.
The new brand platform ‘Something we all share’ celebrates the happiness in connecting with not just family but the wider community wehave in contemporary Britain. Neighbours who previously passed like ships in the night now look out for one another, pick up groceries for each other, share WhatsApp groups and form friendships over fences. ‘Something we all share’ brings that to life with a local community of neighbours sharing their love of Quality Street- and one another’s company – in a communal but social distanced, colourful party.
Ellie Dent, Senior Brand Manager for Nestle’s Quality Street said, “This year’s marketing campaign is all about how Quality Street can make moments more memorable and build togetherness with friends and family, whatever your chosen definition of family is. This is reflected in our television ad, which features real-life groups of family, friends and couples.”
Jo Wallace, UK Creative Director of Wunderman Thompson commented, “From the orange chocolate crunch, strawberry delight, green triangle and my favourite the big purple one…I don’t know anyone who hasn’t fought over the tin with friends and family. Bringing the vibrancy, diversity and togetherness the Quality Street brand represents to life again has been fantastic.”
Credits
Chief Creative Officer: Steve Aldridge
Creative Director: Jo Wallace
Creatives: Simon Sworn
Associate Business Director: Sam Brooks
Account Director: Chris Braks
Strategy Director: Jo Weston
Project Director: Verity de Courcy Norman
Production Team: Hogarth
Production company: Sweetshop
Director: Nicolas Jack Davies
DOP: Edgar Dubrovskiy
Executive Producers: Justin Edmund White, Morgan Whitlock
Producer: Jessica Wylie
Agency Producer: Rory Mathieson
Art Director: Dale Slater
Post Production: Tenthree
Editor: Liam Bachler
Source: Wunderman Thompson
Quality Street is back after 4 years with new brand platform ‘Something we all share’ added by newsroom on
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