The European Advertising Certificate, the only consistent, European-wide foundation-level qualification for young agency personnel, will re-open for its second year of registrations on 1 October 2012.
A total of 815 young professionals undertook the learning this year, with 349 going on to sit the exam on 19 April and a total of 338 receiving either a pass, credit or distinction.
The Certificate is open exclusively to agency employees of member agencies of the European Association of Communications Agencies (EACA) across Europe and the Middle East with up to two year’s industry experience and provides learners with a thorough understanding of the advertising industry and its processes, a comprehensive overview of the brand communication process and acts as a complement to their day-to-day ‘on the job’ experience.
UK-based Sadie Harding, who achieved a pass with distinction said, “I have learnt a lot more about global awareness and seeing things from my clients’ point of view. Ultimately I feel my overall knowledge of advertising and the industry is now completely rounded and I’m excited to build on these foundations with more real-life experiences.”
Another distinction certificate holder, Romanian Elena Pomarac, added, “EAC was a great experience, with an innovative way to learn and debate about all kinds of advertising topics-an excellent chance to start your career as a professional.”
The online programme comprises 6 learning paths or modules: Advertising and Communication in Context; Understanding Clients’ Business; Client, Creative and Media Briefs; Creativity and Creative Development; Understanding Media Channels and Implementing Creative Ideas. It uses a mix of video, easy readers, e-lessons, assignments, quizzes and discussion groups to provide variety and maintain student interest.
The contents has been adapted from the successful Institute of Practitioners in Advertising’s Foundation Certificate, created in 2004, and produced by the European Association of Communications Agencies with support from the European Commission’s Leonardo programme. It is directly comparable to the IPA Foundation Certificate, but adapted in terms of language & content for a wider European audience. The 2013 content has been extended and improved, with a stronger focus on digital & mobile media and adding more video lessons from European industry experts.
The programme comprises 25-30 hours of online learning, followed by a three-hour written examination which will take place on 25 February 2013 in participating countries in Europe and Middle East. The learning is free and the examination costs 220 euros per person.
“We received extremely positive feedback from the first generation of EAC graduates and hope this will encourage communications agencies to register their young professionals in order to benefit from this fantastic online training”, said Dominic Lyle, Director General, EACA. “I am very much looking forward to welcoming another wave of young professionals to the second edition of the EAC.”
Registration opens on 1 October 2012 and will close on 11 February 2013. The exam will take place on 25 February 2013 at national level. For more information and to register for the course, visit: www.eaca.eu/certificate.