Sid Lee London adds Design Lead to growing creative division

Camilla Masiero – Design Lead , Sid Lee London

Sid Lee London has appointed a new Design Lead to help service the needs of its growing roster of clients and expand the agency’s creative capabilities.

Camilla Masiero, a multidisciplinary designer and Art Director with a strong passion for sport, will assume responsibility for Sid Lee London’s design output across an existing client base that includes UEFA, Lidl and Visa, plus a number of yet-to-be announced business wins.

Camilla joins Sid Lee London from We Are Social Sport where she spent close to four years providing a full spectrum of digital and print assets that underpinned global campaigns with the likes of adidas, Coca-Cola, the International Olympic Committee, and Real Madrid C.F.

Masiero joins a creative team at Sid Lee London spearheaded by award-winning Creative Director Laura Randall, who joined the agency from Iris last year. 

“Design is an integral part of our creative offering,” said Laura Randall. Camilla’s experience working on some of the biggest brands and rightsholders in sport will be invaluable as Sid Lee London continues to grow and deliver industry-leading creative capabilities amongst specialist sport agencies.”

Camilla Masiero commented: “Sid Lee is world renowned for its creative and design-led brand development. I’m thrilled to join at a time when the agency has secured some major new business wins, in addition to an already impressive client roster. I’m excited to build on the agency’s legacy for industry-leading design capabilities.”

The Sid Lee Group has a strong heritage in creative-led brand identity, producing iconic multi award-winning platforms such as adidas’s House Party and We The North for the Toronto Raptors. 

More recently, the agency developed the launch campaign for the FIFA World Cup 26™️,

FILA’s “Bellissimo” platform, and the creative for Ligue 1’s first ever brand film: Football. But French.

Masiero’s appointment further strengthens Sid Lee London’s dedicated sport team as the agency grows its footprint in the UK market. 

Sid Lee London provides a tailored service for brands in sport, encompassing brand strategy, sponsorship search, negotiation and activation, creative development and production, and hospitality and events operations.

The agency’s growing roster of top-tier sports rightsholders and brands includes adidas, Visa, FIFA, UEFA, Lidl, OnePlus, Descente and London Sport.

Source: Sid Lee

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