Snap appoints Jake Thomas as new UK business lead

Snap, the parent company of Snapchat, today announced it has appointed Jake Thomas as the new UK business lead, based in London.

Reporting to Ronan Harris, President of EMEA, Jake will take up the leadership role of Senior Commercial Director for the UK where he will be responsible for the development and implementation of Snap’s business and commercial strategy for the region, driving innovation and growth across key revenue streams, brand partnerships and monetization models. He will also be focused on building and leading Snap UK’s high-performing commercial team as it continues to deliver effective advertising solutions for its brand and advertising partners.

Currently Snap’s Head of UAE Operations having joined Snap in 2017, Jake leads the LCS (Large Customer Sales) and Agency teams in Dubai, scaling Snap’s revenue and business operations across the MENA region. Previously, Jake spent six years at LinkedIn establishing and leading their marketing solutions business across MENA, and began his media career at The Telegraph Media Group. Jake also holds board positions at the IAB (Interactive Advertising Bureau) and IAA (International Advertising Association) UAE.

Jake has been on international assignment to the UK for a few months as interim UK business lead following Bridget Lea’s departure earlier this year, and will take up this post full-time with immediate effect.

Ronan Harris, President of EMEA, Snap said: “I’m thrilled to appoint Jake to lead the UK business at such an exciting time for Snap. He has been instrumental in the success of our MENA business, and his vision for the UK, alongside his clear passion for Snap’s product, innovation and values, will take our successful UK business with over 21 million Snapchatters to the next level!”

Commenting on his appointment, Jake Thomas said: “I’m excited to take the helm of Snap’s UK business, a strategically vital region for Snap with a large and engaged community, advertisers seeing significant results, and innovative creators growing their reach. Building on strong foundations, I can’t wait to lead the next chapter of Snap’s growth in the UK, driving deeper value for both our partners and Snapchatters.”

Snap is growing globally with 900m Monthly Active Users (MAU), well on the way to its goal of 1 billion MAU – and 460m Daily Active Users (DAU), an increase of 38m, or 9% year-over-year (Q1 2025). In the UK alone it has over 21m MAU. 

The Snapchat community is the Gen Z Generation reaching 90% of people aged 13-24, and 45% of UK Snapchatters are 25 years or older. The UK community is highly engaged, with Snapchatters based in the UK opening the app an average of 50 times per day and 70% using Augmented Reality (AR) lenses every day.

Source: Snap Inc.

  Appointment, Jake Thomas, Marketing, Senior Commercial Director, SNAP, Snap Inc., Snapchat