Stack, one of the UK’s leading customer acquisition and engagement agencies, has promoted Nicola Nimmo to Managing Director.
Previously Client Services Director, Nimmo responsibilities will include overseeing the day-to-day running of Stack, ensuring the agency provides a best-in-class service to existing clients, as well as unlocking new growth opportunities.
This follows a number of key moves made by Stack and its parent company MSQ, which includes the appointment of Rob Goodwin as Chief Data Officer and merging Kameleon, the content agency that was acquired as part of MSQ’s Be Heard Partnership deal, into the business.
Nimmo takes on the role with immediate effect, and will work closely with Ben Stephens, Stack’s CEO, and Kate Howe, MSQ’s Executive Director.
After beginning her career client-side, Nimmo’s first agency role was with Iris Worldwide. She also spent time at Publicis Dialog, 23red and The Communications Agency, before joining Stack as a Business Director in October 2015.
She was promoted to Client Services Director in January 2018, leading Stack’s client portfolio of brands including PSA Groupe, Elanco, AMEX and Innovate UK. She’s also been responsible for running several MSQ accounts, such as Electoral Commission, Church & Dwight and White Oak UK.
Nimmo is a NABS Fast Forward mentor, DMA mentor and IPM judge.
Ben Stephens, CEO of Stack, says: “During her time at Stack, Nic has worked tirelessly to make the agency a great place for clients to come to and a happy place for people to be a part of. She’s loved by everyone in the business and has earned enormous respect from the wider MSQ group. She’ll prove to be an even greater asset in her new role.”
Nimmo says: “Stack’s continuous customer acquisition model and growing range of complementary capabilities means we’re perfectly placed to provide clients with sharper and smarter thinking. I’m delighted to take on this role to help us further our ambition and tackle new and exciting opportunities.”