26 EVOLVES INTO TWO SPECIALIST BRANDS

26 EVOLVES INTO TWO SPECIALIST BRANDS

Award-winning media & digital experience agency 26 announces it is becoming two specialised entities: 26PMX and 26 DX Leading digital experience and media agency 26, today announces a strategic transformation as it evolves into two specialised brands: 26PMX (Performance Marketing Experts) and 26 DX (Digital Experience). With an overarching ambition to enhance the already established […]

THE GATE & MBASTACK JOIN FORCES TO UNLEASH INTEGRATED CREATIVE LEADER IN BRAND & CX

THE GATE & MBASTACK JOIN FORCES TO UNLEASH INTEGRATED CREATIVE LEADER IN BRAND & CX

MSQ is creating a leader in joined-up brand and customer experience creativity with the merger of The Gate and MBAstack in London. The combined entity is called The Gate and is designed to partner progressive marketers looking for strong integration of brand building, customer experience and CRM, in order to build the powerful brands of […]

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood, the global design consultancy owned by MSQ, has appointed industry heavyweight Daniel Binns as its new Global CEO, to help the agency deliver on its international ambitions and cement its position as one of the industry’s foremost creative design businesses. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part […]

SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN

<strong>SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN</strong>

SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]

Nancy Aresu Joins The Gate New York as President

Nancy Aresu Joins The Gate New York as President

MSQ announces the hiring of Nancy Aresu as President of The Gate New York. Aresu will replace the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. Aresu brings to The Gate over 35 years of New York agency experience.  Before taking this role, Aresu ran the New […]

Smarts Picks United States For Extension Of Its Culture And Entertainment Focused Brand Communications Offering

Long-time US and Global Diageo Marketing Exec to Lead the Expansion

Smarts Picks United States For Extension Of Its Culture And Entertainment Focused Brand Communications Offering

Smarts, the multi-award-winning PR and content agency, today announced the launch of a new business in the United States to expand its focus on popular culture and entertainment. The move presents the natural evolution of Smarts’ growth as brands continue to place more and more value on cultural connectivity. The US business, located on Fifth Avenue […]

Stack appoints Nicola Nimmo to Managing Director to help drive further growth

Stack appoints Nicola Nimmo to Managing Director to help drive further growth

Stack, one of the UK’s leading customer acquisition and engagement agencies, has promoted Nicola Nimmo to Managing Director.  Previously Client Services Director, Nimmo responsibilities will include overseeing the day-to-day running of Stack, ensuring the agency provides a best-in-class service to existing clients, as well as unlocking new growth opportunities.  This follows a number of key […]

MSQ Wins Buzz Bingo Creative & Media Assignment

MSQ Wins Buzz Bingo Creative & Media Assignment

Buzz Bingo has appointed MSQ as its lead marketing communications, media planning and buying agency after a competitive pitch. The Gate, MSQ’s advertising agency, will lead the creative and brand strategy whilst media planning and buying will be handled by Walk-In Media, the MSQ-backed media agency launched last year by former Blue449 CEO Simon Davis.  […]