SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
New global design agency model unveiled, combining expertise in creating distinctive, dynamic brands with MSQ’s digital content and distribution infrastructure MSQ now employs around 1,000 colleagues in the UK, Asia and the USA
MSQ acquires Elmwood to merge with Holmes & Marchant to respond to brand industry needs
MSQ announces the hiring of Nancy Aresu as President of The Gate New York. Aresu will replace the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. Aresu brings to The Gate over 35 years of New York agency experience. Before taking this role, Aresu ran the New […]
Long-time US and Global Diageo Marketing Exec to Lead the Expansion
Smarts, the multi-award-winning PR and content agency, today announced the launch of a new business in the United States to expand its focus on popular culture and entertainment. The move presents the natural evolution of Smarts’ growth as brands continue to place more and more value on cultural connectivity. The US business, located on Fifth Avenue […]
Stack, one of the UK’s leading customer acquisition and engagement agencies, has promoted Nicola Nimmo to Managing Director. Previously Client Services Director, Nimmo responsibilities will include overseeing the day-to-day running of Stack, ensuring the agency provides a best-in-class service to existing clients, as well as unlocking new growth opportunities. This follows a number of key […]
Buzz Bingo has appointed MSQ as its lead marketing communications, media planning and buying agency after a competitive pitch. The Gate, MSQ’s advertising agency, will lead the creative and brand strategy whilst media planning and buying will be handled by Walk-In Media, the MSQ-backed media agency launched last year by former Blue449 CEO Simon Davis. […]
MSQ, one of the UK’s fastest-growing marketing groups, has boosted its data credentials with the appointment of Robert Goodwin as the group’s first Chief Data Officer. Goodwin joins MSQ from Wunderman Thompson, where he was heading up Data Strategy. In the newly created role, he will be responsible for putting data at the heart of […]