Thomas Bennett, Co-Founder and CEO of Stay One Degree, the world’s ﬁrst members’ club for luxury travel, said “We are pleased to announce the appointment of LONDON Advertising. It is the first time that Stay One Degree has engaged an external advertising agency to further build its brand, a decision for the start of a year of strategic expansion.”
Whilst international travel is currently temporarily restricted, luxury travel company Stay One Degree is growing its team in preparation for the rebound in travel once restrictions ease following the rollout of the global vaccination programme. Stay One Degree is accelerating the expansion of its global portfolio of exceptional luxury homes and launching into new underpenetrated markets.
Global agency, LONDON Advertising, will review Stay One Degree’s brand and communications ahead of a new marketing push later in the year.
Stay One Degree is taking advantage of the agency’s launch of the first-ever January Sale in the ad sector, encouraging businesses to start work now by offering 33% off a three-month assignment – the typical development timeline for a new campaign.
Michael Moszynski, CEO of LONDON Advertising says: “We are thrilled to be working with such an entrepreneurial business that is disrupting the luxury vacation home market by leveraging the connectedness that social media offers to build trust in the owner/renter relationship. The fact the appointment was a result of our innovative January Sale and that we are finalising contracts with two more overseas businesses has led, in time honoured retail-fashion, to our decision to extend the Sale until the end of February.”
LONDON Advertising is grateful to Talon Outdoor, Open Media, Alright, the Mail, Metro and I-newspaper for supporting the sale with media space.
Source: LONDON Advertising