Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News. The TV is supported by super-premium […]
Speaking as a disrupter myself, having set up a new type of global agency that was the first to be 100% transparent on production costs with no mark-ups, I can see both where the big boys went wrong and where the challengers got it right. Eight years ago, Martin Sorrell wrote a piece on LinkedIn […]
LONDON Advertising, has been appointed Agency of Record for Bellabeat, a company that makes products designed to inspire and empower women to be the best version of themselves, with already ½ million customers across the globe. The agency was appointed following a competitive pitch. LONDON’s task will be to move the brand into the forefront […]
StylePoints, who provide a new digital loyalty currency that rewards users for opting-in to share their data with brands and publishers they choose and trust, today announced the appointment of LONDON Advertising to spearhead its forthcoming launch. Commenting on the appointment, Andy Kulina, Founder & CEO of StylePoints, said: “We needed an agency that really […]
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the […]
Creative agency, LONDON Advertising, has been appointed to rebrand Muscat Insurance Company S.A.O.G., one of the largest providers of commercial and personal insurance products in the Sultanate of Oman. The rebrand forms part of a wider strategy to put customer experience at the heart of Muscat’s business. The company will unveil its new identity in […]
The Longest Stay, the world’s first curated digital furniture showroom, has appointed LONDON Advertising, in a non-competitive pitch, to support the brand’s expansion plans. LONDON will be working on the global roll-out of the innovative new platform that seeks to do for home furnishings what Net a Porter has done for buying luxury fashion online. The […]
Creative agency, LONDON Advertising, has appointed David Clark in the newly created role of ‘Head of Making it Happen’ as it continues to build on its senior team. Reporting to LONDON’s Founder and Creative Director, Alan Jarvie, he has been tasked to bring the Agency’s wide-ranging creative ideas to fruition. LONDON Advertising offers a 21st […]
Global creative agency, LONDON Advertising, has appointed Suzy Ray as its Director of Business Development and Marketing. She will report to Michael Moszynski, CEO and Founder, and lead the agency’s new business and marketing activities. LONDON Advertising offers a 21st Century alternative to the traditional agency network with clients on every continent and has run […]