“Stop talking. And do something!”: children demand COP28 negotiators for concrete actions to combat the climate crisis

UNICEF and Alana captured testimonies from children and adolescents around the world in the films of the project “The Important Stuff”. Children tell how the climate emergency has affected their lives. The films were developed with Van Leer’s institutional partner and created by Fbiz.

The United Nations Conference on Climate Change meetings will have a different participation: in addition to traditionally suited representatives of countries, 25 children’s testimonies from 12 countries will be heard. They talk about how their lives have been impacted by the climate emergency and demand effective action from authorities. The films were produced by UNICEF and Alana, and developed by Fbiz agency. COP28 takes place until December 12th, in Dubai, in the United Arab Emirates.

Children are the most impacted by the climate emergency and they represent one third of the world’s population (around 2.2 billion people), with half of them (more than 1 billion) currently living in places exposed to severe climate risks, especially in the Global South. In the world today, more than 1 in 4 deaths of children under 5 years of age are attributable to unhealthy environments. Despite this, children do not participate or are taken into consideration in COP agendas and negotiations, which will define their lives. In more than 30 years since the UNFCCC (United Nations Framework Convention on Climate Change) entry into force, there has never been a decision focused on the protection of children and adolescents.

“When we speak about climate change, we are speaking about children. We need to protect their futures – it’s that simple.  The powerful testimonials of children like these need to be the last thing that negotiators hear before entering discussions that determine what kind of world they will grow up in. We can only hope they listen”, said UNICEF global lead on climate change Gautam Narasimhan.

“Children are not just victims, but also active contributors as agents of change. We have seen children stand up around the world and push for solutions. They have the right to participate in decisions”, says JP Amaral, Nature Manager at Alana.

At this COP28, they will be seen and heard at the Al Wasl Plaza dome, in Dubai, on Dec. 8th.

In the films, children from Madagascar, Somalia, Serbia, Australia, Pakistan, Kazakhstan, Malaysia, the United States, Barbados, Egypt, the United Arab Emirates and Brazil spontaneously express their genuine concerns and call for immediate solutions from the planet’s top leaders. The statements arose from the question “Do you think adults are doing enough to help solve the problems of climate change”?

The children were definitive in their responses:

“I would like to say yes, but they are not “, Yehansa (Australia);

“I don’t think adults do anything about climate change “, Hidaya (Somalia);

“ Stop fighting and let’s focus on what really matters “, Sadie (United States);

“ If you keep burning, we’re going to die in this heat “, Raoni (Brazil)

“We are already poor and if climate change continues, we will really be in trouble”, Lova (Madagascar);

“I’d tell them to try harder.”, Lamar (Egypt);

“No offense, but you only have a few years left to live, while I’m only 11 years old”, Aleema (USA);

“Stop thinking and do something once and for all”, Laila (Barbados);

“Climate change has ruined my life”, Anja (Servia).

According to Carla Cancellara, Executive Creative Director at Fbiz agency, films represent the materialization of creativity in service of a really meaningful cause. “The challenge was to actually translate the purpose of giving children a voice. Not to provide them with a script to memorize and reproduce, but to transform their own reflections into original films. In addition to making the necessary seams to obtain narratives representative of regions and realities around the world, uniting them into a final result that makes sense,” she says.

The images were shot in collaboration with local UNICEF offices.

Credits

• Title of the films: Project ‘The Important Stuff’
• Advertiser: Alana
• Product: COP28
• Agency: Fbiz
• CEOs: Fernand Alphen and Paulo Loeb
• Executive Creative Director: Carla Cancellara
• RTVC/Artbuyer: Aline Fernandes
• Creatives: Ryan Bussi, Gustavo Cavinato, Rafael Britzki, Rafael Dias, Gustavo Verçosa
• Content: Carolina Monterisi, Camila Bevilacqua, Lara Alfieri, Rodrigo Torres
• Media: Nathan Adelino
• Business: Lara Magalhães, Juliana Passini, Thiago Segundo, Ygor Attie
  Strategy: Renato Duo
• PR (Alana): Regiane Oliveira, Myrian Vallone, Belisa Barga
• PR (Fbiz): Otávio Almeida, Maria Fernanda Pereira
• Internal Communication and Language: Eliane Arakaki
• Translation: Renata Garcia
• Producer: Dead Pixel
• Directing: Gabi Biga, DYG Midnight
• Executive Producer: Gustavo Michelucci
• Account Team: Adriana Mamprin
• Director of Photography: Thyago Ribeiro
• Camera Operators: Paula Coradini, Cristiano Santa Cruz, Carlos Taparelli
• Sound: Rafael “Cumis”
• Drone: Cristiano Santa Cruz, João Romano
• Casting Production: Caca Oliveira
• Production Director: Adriana Mamprin
• Editing: Nacho Martin
• Editing Assistant: Pedro Padin
• Color: Junior Xis
• Motion: Rodrigo Dutra
• Final Artwork: Nacho Martin
• Sound Producer: Mission Music
• Producers (Sound): Gabriel Soster and Marcelo Dino
• Sound Technician: Cblau
• Sound Producer (Account Team): Sabrina Geraissate and Iara Pertusi

Source: Fbiz

  Alana, Climate Change, COP28, Fbiz, Marketing, Unicef