SUBSTANCE GLOBAL APPOINTS OTISHA SEALY AS HEAD OF GAMING

Substance Global announce the appointment of Otisha Sealy as Head of Gaming.

Otisha has had an accomplished career in games marketing and brand roles, having led the interactive entertainment strategy for Universal Music UK as their first Head of Gaming and managed several high-profile franchises for some of the biggest games companies in the world, including Sony PlayStation and Warner Bros. Games.

At Substance Global, Otisha will continue to develop relationships, opportunities and expertise within the existing roster, delivering multi-faceted campaign strategy, creative, social, influencer and PR services, as well as marketing for clients such as Xbox, Pokémon, SEGA, WBIE, 2K and Square Enix, with a focus on expanding this portfolio.

Otisha said, “I’m excited to join Substance Global at such an expansive time for the company. They have an exceptional reputation in their areas of expertise and have partnered on several standout creative and ambitious game and entertainment campaigns that ‘moved the needle’. The calibre of their work and clients speaks for itself, and I’m grateful to be surrounded by a talented and passionate group of individuals who’ve entrusted me to lead the company’s future success in gaming and interactive entertainment.”

Substance Global’s Managing Director, Colin Swift, added, “From the first moment we met with Otisha it was clear that she has that wonderful combination of marketing, business and creative acumen, along with such a passion for games, the industry and its people. The opportunity to have Otisha join the team and to learn from her is super exciting.”

Substance Global is a creative marketing agency, founded in 2003, with offices based in London, Los Angeles, Buenos Aires and Singapore. Clients serviced include The Walt Disney Company, Paramount Pictures, Universal Pictures, Sony Pictures, Lionsgate, AMGEN, Pokémon, SEGA, Microsoft Xbox, Warner Bros. Games, Square Enix, AMCNI and The British Council.

Source: Substance Global

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