Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]

Fujitsu launches new global online campaign showing how data is transforming people’s lives

[KGVID]https://marcommnews.com/wp-content/uploads/2016/05/Fujitsu_Graded_Master-720p_HD_MPEG_4_converted.mp4[/KGVID] Fujitsu has launched a new global online film targeting business customers showing how it harnesses data to digitally transform people’s lives and businesses. The film, created by mcgarrybowen and Found Studio, aims to reinforce Fujitsu’s position as a world leader in the processing, storage and analysis of Big Data and bring to life the […]

Minivegas creates interactive 3D installation for Sonos

Minivegas creates interactive 3D installation for Sonos

Amsterdam-based creative production company Minivegas has created an interactive 3D installation for Sonos, inspired by the wireless audio specialist’s HiFis and featuring a hi-tech forest populated with fantastic plant characters animated through real-time motion capture so that they ‘dance’ with their real-life partners. The larger-than-life 3D landscape of an audio responsive forest, responding in time […]

Google Chrome: The World Wide Maze

Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Chrome World Wide Maze is the latest experiment from the Google Japan crew that syncs the mobile Chrome browser to a tab on the […]