Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

By on    Latest, Marketing, Media, PR  

Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]

Help for Heroes’ miniature model installation illustrates huge number of wounded UK veterans

By on    Advertising, Latest, Marketing  

Help for Heroes’ miniature model installation illustrates huge number of wounded UK veterans

In a new campaign, co-created by McCann, Help for Heroes unveils 40,000 Strong, a striking installation made up of a 40,000 model force of wounded veterans, at Manchester’s Arndale Centre. The exhibition and online campaign, produced in collaboration with Facebook as part of Campaign’s Hack 50 initiative, powerfully brings to life a newly-released statistic that 40,000 people have […]