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Home»Posts tagged with»77

Andy Murray to get Roger Federer-style personal logo

By newsroom on October 8, 2013   Latest, Marketing, People  

Andy Murray to get Roger Federer-style personal logo

Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise. Aesop has been hired after a competitive eight-way pitch to create an identity for the Wimbledon champion. It is understood that it will be incorporated into a new Adidas range and across […]

Andy Murray appoints Aesop to create brand identities for new company 77

By newsroom on October 2, 2013   Latest, Marketing, People  

Andy Murray appoints Aesop to create brand identities for new company 77

Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points. […]

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