TMW, part of Accenture Song, hires Group Strategy Director for expanded earned offering

– Jasmin Kocur to co-lead Social, Creator, PR and Community offering –

Announced today, TMW, part of Accenture Song, has strengthened its earned‑first capabilities with the appointment of Jasmin Kocur as Group Strategy Director.

Kocur, who joins from TBWA\Media Arts Lab, will co-lead the team of earned-first specialists spanning Social, Creator, PR & Community alongside Executive PR and Comms Director, Chloe Mitchell. Both report to Dan Bowers, Chief Strategy Officer at TMW, part of Accenture Song. 

Kocur joins the agency with deep experience in social strategy, multidisciplinary creative, creator, content and campaign activation. She was previously Interactive Strategy Director at TBWA\Media Arts Lab for Europe and the Middle East. 

Prior to that, she spent over a decade at Digitas UK within social & creative strategy, working across both agency and Publicis Groupe clients such as Haleon, HPE, Bottega Veneta & Subway. 

TMW’s headcount of earned specialists have grown significantly since becoming part of Accenture Song, reflecting rising client demand for integrated, earned-led briefs that connect brand storytelling with accountable business outcomes.

As well as developing long term partnerships with clients including the UK Government, Canon, & Logitech, they are working with a host of new clients from across Accenture Song’s portfolio. 

Through close collaboration with Move Studio, TMW’s in-house production arm led by Millie Graham-Campbell, the agency will enable clients to benefit from platform-native content at scale supported by Accenture’s AI- driven creative technologies.

Jasmin Kocur, Group Strategy Director, TMW, part of Accenture Song said, “Earned conversations are redefining how brands show up as audiences increasingly seek authenticity, trust and relevance. I’m excited to join the team at TMW and shape the next chapter for our offering. Bringing together the best of social, creator, PR & community expertise, and bolstering this with Accenture Song’s AI tools & Move Studios production capabilities, we’re able to fuel the right conversations to drive both business and cultural impact.”

Dan Bowers, Chief Strategy Officer, TMW, part of Accenture Song said, “We’re so happy to have Jas onboard. She brings an earned-first mindset, loads of integrated experience and her own brilliant way of making complex things feel simple. It’s great to see the energy and passion she’s bringing to the agency, and the difference she’s already making with our clients, particularly as they are increasingly looking to earned to drive growth.”

Source: TMW

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