Plusnet is taking its iconic Plus logo to new creative heights with a playful, design-led campaign launching this November 2025, marking the brand’s first major brand media investment since 2023. Developed by Droga5 London, part of Accenture Song, the new work centres around the familiar Plusnet plus, revealed in delightfully tactile and unexpected ways across […]
Droga5, part of Accenture Song, continues to bolster its leadership ranks with the appointment of Global Chief Transformation and Operations Officer Julia Albu, Executive Director of Global Accounts Lauren Tomlinson and Global Head of Production Ruben Mercadal. All three have instrumental roles in the agency’s evolution as a global network and will work to ensure […]
A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination – where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning […]
Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience
Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]
Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. Completion of the acquisition is subject to customary […]
New analysis has revealed that the global marcoms M&A market in Q1 2018 was led by a dramatic increase in private equity (PE) backing. Almost a quarter (22%) of all deals involved PE, 41 in total, double the 11% seen in the last two quarters of 2017. The study was carried out by Results International, […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
Accenture has acquired marketing and sales capability consultancy Brand Learning, to help organizations drive sustained customer led growth by enhancing their marketing, sales, HR and leadership capabilities. The terms of the transaction were not disclosed. Brand Learning has a strong track record in helping more than 160 clients in over 60 countries across a broad […]
