The Longest Stay, the world’s first curated digital furniture showroom, has appointed LONDON Advertising, in a non-competitive pitch, to support the brand’s expansion plans. LONDON will be working on the global roll-out of the innovative new platform that seeks to do for home furnishings what Net a Porter has done for buying luxury fashion online. The […]
Heineken has picked Amsterdam-based agency We Are Pi as its leads ad agency for its Desperados brand. The agency’s remit with the tequila-flavoured beer is global and effective immediately. It follows a competitive pitch after Heineken parted company with previous incumbent Weiden & Kennedy earlier in 2015. The split was by mutual consent, Heineken said. […]
Baxters has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its advertising business and build a long-term communication platform for the Baxters brand. RKCR/Y&R won the account without a formal pitch. The previous incumbent was The Leith Agency. RKCR/Y&R will now work on a new integrated campaign for Baxters to run nationwide in the autumn. Baxters […]
JWT London has picked up the £50 million EMEA advertising account for Canon. The agency won the business after a competitive pitch through AAR that began in July. The account moves from Mcgarrybowen, which will be retained in a smaller strategic role. Mcgarrybowen had handled the Canon work since 2000, when it picked up the […]