Icelandic Group Center Hotels Launches Full Rebrand and Website, Designed by Leading London Agency I-AM

Icelandic Group Center Hotels Launches Full Rebrand and Website, Designed by Leading London Agency I-AM

Icelandic hotel chain, Center Hotels, has hired international branding and customer experience agency I-AM to launch a bold group-wide re-brand to reinforce their position as the most loved hotel group in Iceland and beyond.  With the entrance of various international chains intensifying the increasingly competitive Icelandic market, Center Hotels decided it was time to enhance […]

Timberland and Loyle Carner Partner For Urban Greening Campaign

Timberland and Loyle Carner Partner For Urban Greening Campaign

Earlier this year Timberland announced their largest ever global campaign, Nature Needs Heroes, which sees the brand committing to plant 50 million trees over the next five years. A form of value creation advertising that is starting a movement to show small actions can make a big impact. Timberland UK worked with integrated communications agency […]

Hyundai Drives Towards a More Sustainable Future with College Campus Campaign

Hyundai to Award $100,000 Grant to One Lucky California University’s Office of Sustainability · Hyundai Promotes Family of Alternative Fuel Vehicles at College Campus Activations

Hyundai Drives Towards a More Sustainable Future with College Campus Campaign

Hyundai has collaborated with California universities to spread awareness about an issue affecting the state and the world at large, water sustainability. Students and faculty members from Pepperdine, Loyola Marymount University, and Santa Clara will be encouraged to participate in simple ways to better the environment through the Drive the Future: A Hyundai Experience marketing […]

Wonder creates Instagrammable activation for Epson, with pop-up roadshow in three major cities

Wonder creates Instagrammable activation for Epson, with pop-up roadshow in three major cities

Technology leader Epson launched a brand experience roadshow across three major UK shopping centres in September. The pop-up, which includes an Instagrammable student bedroom and interactive time trial, aims to educate university students on the benefits of buying their most sustainable printer yet – EcoTank. More than 79% of students worry about how to make […]

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]

Imagination got interactive in Geneva for new all-electric Jaguar I-PACE

Imagination got interactive in Geneva for new all-electric Jaguar I-PACE

Independent global creative agency Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of ground-breaking interactive activations at 2018’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show […]