Adizero Pasta reframed carb-loading from a private routine into a collective moment, embedding performance culture into the days leading up to race day. During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, not just performance. Rather than focusing solely on race day, the brand leaned […]
‘A monochrome marketing marvel’: The UK’s biggest sneaker event unveiled as adidas and OFFICE launch the cult reimaged Superstars range at the Future Stores ‘Superstars Superstore’ THEY are arguably the most iconic trainers of all time – and now the celebrated adidas Superstar range is being relaunched in conjunction with OFFICE, the fashion footwear specialist […]
The solution is available globally making Teads one of the largest open internet platforms to offer Dynamic Product Ads (DPA). Teads, the global media platform, today introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalized shopping demand grows, this innovation […]
Times may change but dreams never waver. Late March, elite athletes were told they had to wait one more year to take the world’s biggest stage, and this wait came with brand new challenges of its own. Even amidst a global pause on sport as we knew it, our team of adidas athletes kept game-ready, setting their […]
adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the […]
To launch adidas’ FW19 football boot pack, adidas’ biggest stars have come together to test the limits of their fellow creators and dare them to create. The campaign, dubbed ‘The Deal’, sees star players such as Paul Pogba, Leo Messi, and Mesut Ozil use the language of revolutionaries and world leaders, challenging fans and creators […]
Online fashion giant Zalando has launched, in partnership with Adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released Adidas SuperCourt collection. This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd and all film […]
Creative agency Iris’ latest iteration of the Arsenal campaign has just gone live, this time focusing on the new Banana skin away kit. The launch of the kit follows the renewal of their successful partnership in the 1990’s with adidas. The Away kit pay homage to the much loved ‘Bruised Banana’ Away kit of the […]
Titled ‘This is Home’, the new spot for Arsenal and Adidas explores London inclusivity; as Gunner legend Ian Wright puts it: “You ain’t born a Londoner, you’re made one.” The film by Iris, shows how Arsenal players and fans from around the world feel so at home in London, and at Arsenal, they’ve become part […]
As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]