Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform

Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform

Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built […]

Revving Secures £107M to Combat UK Adtech’s Cash Flow Crisis

Revving Secures £107M to Combat UK Adtech’s Cash Flow Crisis

Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of […]

MOBKOI Drives Sustainability Forward with Cedara Partnership

MOBKOI Drives Sustainability Forward with Cedara Partnership

Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately […]

Utiq makes key hires to address demand from brands and agencies for privacy compliant addressability

Utiq makes key hires to address demand from brands and agencies for privacy compliant addressability

Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly […]

Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners

Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners

As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first […]

ECN partners with VIOOH to expand programmatic digital-out-of-home to premium European offices

ECN partners with VIOOH to expand programmatic digital-out-of-home to premium European offices

ECN, a world leading digital out of home office media publisher, today announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]

VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time

VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time

It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]

The GumGum Platform™ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech

The GumGum Platform™ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech

GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and […]

Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany

Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany

Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]

Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs […]

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