Powered by insights from millions of Samsung Smart TVs, TotalView™ gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView™ — a powerful new solution that provides a unified […]
Senior hire will focus on growing Limelight’s footprint in the Americas Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company’s fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]
As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker. The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new […]
Samsung Ads has today announced it will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free ad-supported TV and on-demand (AVOD) service, continues to set […]
Unique offering enables retailers to plug the gaps in their retail media networks and tap into new capabilities without disrupting existing tech stack Particular Audience, the AI-powered platform transforming retail media and personalisation, has launched a suite of modular retail media tools designed for Retail Media Network (RMN) operators seeking to augment their incumbent adtech […]
New marketplace gives AI access to licensed, trusted commerce content while ensuring publishers are fairly compensated impact.com the company behind a global ecosystem of commerce partnerships connecting brands, publishers, and creators, today announced the launch of Geodesix, a new data marketplace that provides AI systems with licensed commerce content and a clear economic model for publisher compensation. […]
Industry Veteran to Drive Programmatic and Social Operations Growth Across North America Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Chris Kotyck as Executive Vice President of Digital Operations. Based in Canada, Kotyck will oversee programmatic and social operations for Coegi, working closely with clients including […]
Breakthroughs in creator and AI technology, new platform solutions, and strong financial performance define a landmark year for partnership-driven marketing and commerce impact.com, the world’s leading commerce partnership marketing platform, announced today its strong growth and innovation in 2025, propelled by accelerated client adoption across creator, affiliate, and B2B channels, advancements in product innovations, and […]
Anonymised, an AI data platform that helps publishers and advertisers understand, reach and measure incremental audiences for better marketing outcomes, today announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance audiences across social and search platforms. The new data product enables advertisers to move beyond traditional action-based seed […]