Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
Cheil and the Jeju Institute of Korean Medicine have launched a safety system based on the traditional community culture of “haenyeo”, women free-divers in the South Korean province of Jeju. The haenyeo dive dozens of times a day up to 20 meters deep to harvest seafood, relying solely on their own bodies without any modern […]
New customer portal delivers immediate funding, real-time insights and seamless integrations with major digital platforms to accelerate revenue access and performance Revving, the fintech platform reshaping the financial infrastructure of the digital economy, has launched RevHub – a first-of-its-kind customer portal designed to eliminate payment delays across the digital economy. Rebuilt from the ground up […]
Bid-smart adtech innovator brings its AI-driven programmatic technology to the booming AI robot space, of which Shenzhen has emerged as a global hub Preciso used the recent 27th edition of the China Hi-Tech Fair in Shenzhen to officially launch its Ultima Ads AI-powered native advertising solution for robotics and AI-related product, with a special focus […]
With protectionism on the rise, SKF is challenging convention with a new initiative that celebrates openness over ownership. The Patent Bay is a real, fully legal platform for sharing technologies that could reduce environmental impact, introduced through a campaign inspired by the free-sharing spirit of the early internet. The initiative was developed with NORD DDB. […]
Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more […]
StrawberryFrog, the independent, full service, creative advertising agency, has built a retro-styled video game, built entirely with AI tools. The video game, “Outleap,” was designed to emulate 80s arcade games like Mortal Kombat and Street Fighter and serve as a metaphor and a sales tool for the agility and creativity that make independent shops more aligned […]
Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands. Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure […]
Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]