The light-hearted new campaign reminds consumers that if you buy a lottery ticket, ‘It Could Be You’ Today, Allwyn, operator of The National Lottery, launches its new campaign for Lotto, instilling win belief across the nation. It marks a return to its original It Could Be You slogan, re-dedicating the campaign to the core promise of Lotto. The slogan, which has […]
The campaign marks the first time the retailer, which last year celebrated 50 years on the British high street, has advertised on TV, debuting with a Grammy-winning director Today, Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, […]
Financially Clueless People Learn The Secret For Moving Money Internationally Little Big Engine, the independent brand performance agency and production company, is launching a new integrated advertising campaign with Wise, the global technology company building the best way to move and manage money internationally. To showcase Wise as the smartest way to send money abroad, the […]
Campaign Uses Local Music and Culture to Portray “Steamboat Way” of Life Fortnight Collective broke its fourth year of new work for Steamboat Ski Resort that continues to build brand equity in the “Steamboat Way,” deepening that message with a campaign that taps America’s resurgent attraction to the lure of the wide-open American West. The integrated campaign includes […]
Golden Retrievers to greet weary travelers at select U.S. airports As the busy Labor Day weekend approaches, Hertz, one of the world’s largest car rental companies, is seeking to comfort stressed travelers. With a mission to make travelers feel golden, Hertz is bringing its ‘Gold Squad’ – a team of highly trained Golden Retrievers – to select […]
‘A monochrome marketing marvel’: The UK’s biggest sneaker event unveiled as adidas and OFFICE launch the cult reimaged Superstars range at the Future Stores ‘Superstars Superstore’ THEY are arguably the most iconic trainers of all time – and now the celebrated adidas Superstar range is being relaunched in conjunction with OFFICE, the fashion footwear specialist […]
New campaign is the first for the hotel brand from BBH Singapore BBH Singapore has created an ad campaign for Fairfield by Marriott, a part of Marriott Bonvoy’s global portfolio of over 30 hotel brands, that shows how, in a world of sensory overload and travel overstimulation, Fairfield is your calm oasis — a place […]
Humorous TV Spots Showcase How Storage Can Help Clean Up Life’s Unexpected Twists Barrett Hofherr, the independent, full-service advertising agency, is breaking a major national advertising campaign for Extra Space Storage, the largest player in the self-storage industry, using humor to show how storage space can play an ideal role in helping clean up the unexpected […]
New brand platform by Zulu Alpha Kilo New York brings traditionally-inspired naan into culture and establishes endless ways to enjoy it. Traditionally-inspired naan just got a whole lot less traditional. Stonefire®—the brand that introduced naan to millions and America’s #1 flatbread—is unveiling Together We Naan™, a new brand platform that, for the first time, proudly owns […]
Campaign Introduces New Brand Extension With Immune System Support Humanaut, the independent, full-service advertising agency based in Chattanooga, has partnered with Juicy Juice to launch a colorful new chapter in the brand’s “Kid Shaman” universe. The campaign introduces a new 100% juice product with immune system support from Vitamin C and Zinc, delivered through a vibrant world […]