Nothing packs a punch like nature and Original Source’s new campaign by Fold7, Nature Hits Different, delivers the same hit of energy that’s bottled up in every Original Source shower gel. The campaign, aimed at 18-44 year olds who are low on mental and physical energy, is Original Source’s first major creative campaign since 2019, and […]
Agency Little BIG Engine Revels in Opportunity to Use Humor in Creating New Brand Character With almost 900 shoe brands in the U.S.—and a lot more across the globe—it’s safe to say that footwear sales is one of the most competitive categories on the planet. Consequently, shoe brands need to pull out all the stops […]
SMARTY, the SIM-only mobile network owned by THREE UK, launches the next instalment of its ‘Less Malarkey, More SMARTY’ campaign on 3rd March. Developed by The Gate, MSQ’s award-winning brand and customer experience creative agency, the fully integrated campaign features two new spots alongside out-of-home, radio, social media, and customer experience activations. Media planning and […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Independent creative network by The Network have added international agencies in strategy and client leadership to their global network capabilities. Strategy powerhouse CPH Strategy and client leadership agency Pangea are the latest to join by The Network, the growing multi-national network with a shared ownership model, meaning it is owned solely by independent agencies. Founded by brand and business strategist expert Susanne Lund, […]
LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs […]
A new campaign from This is Libre aims to establish IKEA’s reputation as a beloved brand for families with kids in the Middle East, facilitating children’s creativity and play at home. The campaign, centred around the creative concept “Your Home Will Never Be the Same”, is a provocative invitation to children to disrupt their homes. […]
Looking to recruit physicians and attract new patients in an increasingly competitive healthcare space, Lifespan turned to Nail Communications to help them transition to a new name and brand: Brown University Health. The name change reflects a deeper alignment with Brown University and its highly respected medical school, and visibly signals a shared commitment to […]
The effort informs South Carolina residents on how to smartly utilize their energy consumption so that they can maximize savings. Santee Cooper, South Carolina’s largest power and water utility provider, this month launched a new ad campaign aimed at educating customers on how to smartly shift their energy usage during peak times so that they […]
Swedish coffee brand Löfbergs, one of Scandinavia’s largest and most beloved coffee names, is making a bold move into the UK market with the launch of its new campaign, ‘Feel the Lof.’ The campaign, developed by ARK Agency following a competitive pitch, is set to shake up the coffee category and challenge the dominance of […]