From strategy to packaging to creation of the new website, TBA Outdoors, an outdoor leisure-oriented marketing firm, worked with ARL on the launch Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in […]
Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease […]
Texas’ homegrown delivery app unveils a cinematic film and limited-edition Golden Goods collection to promote Favor Gold. Favor Delivery, the only delivery app by and for Texans, is making a bold play for its most loyal customers with the launch of Favor Gold—a new monthly subscription program offering $0 delivery fees, exclusive savings on H-E-B […]
Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]
Ground transport provider Uber for Business has launched a dynamic out-of-home (OOH) advertising campaign at London City Airport, designed to engage business travellers as they arrive in the capital. The campaign features a mix of static and animated digital displays across the airport. These adverts aim to raise awareness of how Uber for Business streamlines corporate […]
2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]
To promote its upgraded range of products with a longer-lasting formula in perfume quality, Old Spice and the agency Burns have created a fantastical campaign that originates from a strong consumer tension: products out there don’t last through the day, or nearly as long as they promise. This campaign and the products new formula, challenges […]
Today, the leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens […]
Nothing packs a punch like nature and Original Source’s new campaign by Fold7, Nature Hits Different, delivers the same hit of energy that’s bottled up in every Original Source shower gel. The campaign, aimed at 18-44 year olds who are low on mental and physical energy, is Original Source’s first major creative campaign since 2019, and […]
