Today St John Ambulance launches the next phase of its ‘Ask Me’ campaign with a story set to touch the hearts of millions and highlight the real-life impact St John makes across the country, this Christmas. Launching across major national radio stations and Spotify, this time the charity is focusing on sharing one cardiac arrest survival story, told through the experiences of the people whose lives St […]
Christmas is a time for connection with those we care most about. At the end of another year of uncertainty and difficult times for many, it has never been more important to check in on your loved ones. This new creative campaign has been built around this core human insight and shows the positive power […]
Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
Wunderman Thompson UK has launched the next phase of their integrated Financial Abuse campaign entitled ‘Control’, featuring a hard-hitting TV ad and through-the-line activity, which highlights the struggles that those trapped in economically abusive relationships face and how the bank can help. Wunderman Thompson UK’s latest integrated campaign follows on from the out-of-home and social […]
So, we are talking about an advertising campaign for the largest developer in Ivano-Frankivsk, Ukraine — blago developer. The winners of Eurovision 2022, members of the Kalush Orchestra — Oleh Psiuk and KylymMan, became its partners and protagonists.The participation of the most discussed musical group of the year in the advertising campaign could not pass […]
Saatchi & Saatchi UK has unveiled a fresh visual campaign for EE to highlight its new Value for Money and Full Fibre Broadband initiatives, giving customers ‘that new phone feeling’ for longer. Running across OOH, print, digital and social channels and alongside complementary TV advert No Way Out starring Kevin Bacon, the design work is […]
Cas bok…uh…Cao bao…no…Cars ber… Turns out Carlsberg isn’t the easiest name to pronounce. Not ideal if you’re trying to break through in the market of Vietnam. That’s why the Danish beer brand decided to have fun with it and reintroduce themselves to the country with a phonetic spelling. Say hello to /Car-z-berg/. Carlsberg is one […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers – while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat […]