McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at […]
Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Drawing on the cultural capital of London, ‘Making Every Journey Matter for 25 Years’ shines a spotlight on the transformative improvements and innovations that have enhanced the lives […]
Home improvement retailer, Wickes, aims to galvanise the public into starting the year with some DIY with two new TV spots. The work, created by St Luke’s, builds on Wickes’s new brand platform, “Feel as proud as a peacock”, which was introduced in December 2024 and highlighted the brand’s range of kitchens. A 30-second hero […]
This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
After dazzling audiences all over the world in 2022 with “The Carrousel“, Roche Bobois is back with “The Elevator” showcasing the absolute beauty of French art de vivre. France’s leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, […]
Influencer-led social marketing agency Joybyte has embarked upon an organic social-media-influencer campaign on Instagram, TikTok, Facebook, and Pinterest for dairy brand Eggland’s Best, a new client that the shop signed in August 2024. Joybyte is a unit of TBA Worldwide. The objective of the campaign is to engage people on social media who have psychographic profiles that align with […]
Pip & Nut’s red squirrels have been popping up on billboards and screens all over the country this month, and one billboard, at London’s Westfield, has gone viral following a CGI stunt that saw the brand’s signature red squirrel appear to come to life. The audacious giant squirrel was seen to jump out of the billboard, […]
Following the recent ‘The Syllabus of Champions’, Sportz Village, India’s largest school sports organization, has launched its latest campaign in collaboration with Scarecrow M&C Saatchi. The campaign is a heart-warming redemption story of Dileep, a boy from humble origins who gets ridiculed on the cricket field. Saumil Majmudar says, CEO and MD, Sportz Village, “While talent […]
While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared […]