St Luke’s, creative agency of record for Wickes, a market-leading home improvement retailer,has created a fully customisable OOH campaign to raise awareness locally, and to herald the opening of new stores nationally. The creative recreates a blue-ribbon cutting ceremony for new stores, using tools from Wickes – including garden shears, pipe-cutters and a saw – to […]
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports. It highlights how the syllabus for becoming a champion is rigorous; how every day is a […]
Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone. In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become […]
Gigaclear, the broadband provider specialising in rolling out full fibre to under-served rural communities in the UK, launches the next phase of its highly successful brand campaign “The Giganaut”, developed in collaboration with The Gate. Following the success of last year’s campaign, this new phase continues to leverage Gigaclear’s fluent device, The Giganaut, a visored […]
Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the energy of the retailer’s […]
Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen Z audience worldwide. Created in collaboration with […]
Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]
Created by AlmapBBDO, the initiative takes a funny, surprising approach to promoting discounts on the Novotel network Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an […]
Stannah has launched a new campaign to refresh its famous and iconic brand. Created by Creative Coalition and Bluesoup the “Enjoy the Life Upstairs” campaign aims to help retake the emotional high ground by recognising that it takes all of your home, to be all of you. The 60 and 30 second TV campaign was directed […]
Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]