Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]
Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two iconic brands coming together in a humorous twist on run-of-the-mill sponsorship content. The campaign was created by socially-led creative agency We Are Social Sport and production house We Are Social Studios. It is the first Audi […]
Chicago menswear brand Public Rec reveals a new brand identity, with strategic support from branding and creative agency Studio.Build and writing agency Reed Words. Public Rec’s new visual identity and voice are as sharp and elegant as its apparel, creating a strong foundation for growth. Launched through a 2015 Kickstarter campaign set up by former […]
Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a […]
On February 23, men’s care brand Harry’s will launch a unique partnership with Premiership and England footballer Harry Kane. The campaign, devised by creative agency Brothers & Sisters, embraces difference, integrity, hard work and determination. The hero 30-second monochrome ad, directed by Caviar’s Thomas Ralph, opens on a football pitch in Chingford, London. A figure […]
GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet – […]
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 – the strongest growth since 2011 – according to WARC’s latest Global Ad Trends report, […]
Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]
ghd, Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide. The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you […]
Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]