Avon, Natura and The Body Shop spread a movement launched in the month of LGBTQIA+ pride

After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries

Avon, Natura and The Body Shop spread a movement launched in the month of LGBTQIA+ pride

In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most […]

#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing.  Through Instagram, Heinz took a ride on a behavior people already have […]

With Jersey 24, Brahma and Bahia wear the #NumberOfRespect and invite other teams to join the campaign

A Soccer Club from Salvador heads the movement against the taboo in soccer and Brahma takes the initiative to more teams around Brazil. Botafogo, Fluminense, Santos and Flamengo teams are the first to join. The action was created by agency Africa

With Jersey 24, Brahma and Bahia wear the #NumberOfRespect and invite other teams to join the campaign

Last Tuesday (28), the defender Flávio, who plays for Bahia, entered the pitch wearing a jersey featuring number 24. An apparently simple action, but that is still risky in the world of Brazilian soccer due to a taboo that is long updated and in need of revision. The stigma surrounding the number was originated in […]