Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging Amid a Presidential election where both candidates’ age is an issue, agency Little Hands of Stone has decidedly thrown out the notion of young and old with their new “Aging Is Life” campaign for Aegis Living, the Bellevue, WA-based senior living provider with 36 […]
Dentsu UK today announces it is the first UK advertising network to partner with 55/Redefined to tackle ageism and improve representation of over 50-year-olds in the advertising industry. 55/Redefined is an organisation on a mission to redefine life after 50, creating solutions for this demographic to live longer, lead more fulfilling lives and promote age […]
According to research released on September 12, nearly half (44%) of UK women aged 50+ feel patronised by advertising (compared to 31% of all women), while more than a quarter (27%) feel that ads contribute to creating and maintaining negative stereotypes of their demographic group. Almost half (45%) of older women also agree that ‘society […]