Whitworth’s Commercial Director of Health, Phil Gowland, talks clean labels, weeknight cooking and gets to the kernel of the product that’s sending plant-based consumers ‘nuts’ for a protein that was sitting in their cupboards this whole time. Tell us about your product and why it resonates with the consumer Whitworths Nutty Kitchen Supermince is a […]
Veteran marketer to lead the agency’s education and nonprofit practice Yes&, a leading independent, fully-integrated creative agency, today announced that Kimberly Hallman has joined as Senior Vice President, Workstream Lead, where she will lead its education and nonprofit practice. In the role, she will guide work for universities, research centers, foundations, and cause-based organizations, supporting […]
Every day, millions in global ad spend is compromised by simple human error: a geo-targeting mistake, a broken tracking pixel, or a lifetime budget accidentally set as a daily budget. As programmatic advertising platforms grow increasingly complex, relying on manual human checks is no longer viable. To solve this, TRKKN, a leading global Google Marketing […]
Parallel’s mission is a world first: to put the customer’s voice into every ad impression, using digital twins to identify where ads will resonate most Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today announced his return to adtech with the launch of Parallel, an industry-first platform introducing […]
Mother Design Shop is a store in the West Adams neighborhood of Los Angeles dedicated to analog craft in various forms. A small collection of well-designed things, most of which are for sale in exchange for money or the explicit promise of creative commissions. An excuse to showcase objects and initiatives from our favorite people, […]
Annual Partnerships Experience (iPX) event returns on 30th June, featuring expanded AI programming, product innovation roadmap, and a keynote from legendary movie creative Jason Bevan impact.com, the global infrastructure for partnership-driven commerce, has announced the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June. The […]
Independent Pakistani production company brings its distinct South Asian creative perspective to the UK with the opening of a new London office Pioneering service-based production company Shiny Toy Guns has expanded to the UK, marking a significant new chapter for the female-led independent company which is known for work spanning advertising, film, and cultural storytelling. […]
The iconic bourbon brand will accelerate its next phase of growth by expanding awareness and advocacy Four Roses Distillery has selected Proof Advertising as its creative agency of record following a competitive review. The appointment builds on the brand’s strong momentum by expanding reach and deepening consumer engagement at greater scale. As interest in premium […]
New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows […]
Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by Magnite’s SpringServe Samsung Ads, the advanced advertising division of Samsung Electronics, today announced that, for the first time, advertisers will be able to automate buying of home screen ad […]