Product of the Year Spotlight on… Verisure LockGuard

Product of the Year Spotlight on… Verisure LockGuard

Georgios Anagnostou, Director of Products for France, UK and Ireland – lifts the lid on modern home security – from AI-triaged alarms to smoke deterrents straight out of a Bond movie – and why the front door is still a burglars favourite entry point. Tell us about your product and why it resonates with consumers. […]

We Are Social teams up with KLABU to build a global refugee sports community

We Are Social teams up with KLABU to build a global refugee sports community

Global socially-led creative agency We Are Social‘s Amsterdam office has partnered with KLABU, a non-profit dedicated to building community-led sports clubs in refugee camps worldwide, to scale its awareness and support globally, backing the organisation’s ambition of becoming the world’s largest sports club. KLABU provides access to sport and play for refugees, funding facilities, equipment […]

impact.com Accelerates Q1 Momentum with Platform Innovation, Rakuten Alliance, and Partnership Economy Expansion

impact.com Accelerates Q1 Momentum with Platform Innovation, Rakuten Alliance, and Partnership Economy Expansion

Company advances its platform, deepens strategic alliances, and drives ecosystem growth impact.com, the global infrastructure for partnership-driven commerce, today reported a first-quarter defined by significant product innovation, industry recognition, and expansion of its global partnership ecosystem. The company broadened its partnership network, helping brands, creators, publishers, and retailers drive measurable growth across the customer journey, […]

New study reveals America is a nation in doubt: Most citizens are deeply uncertain about the issues that matter most

New study reveals America is a nation in doubt: Most citizens are deeply uncertain about the issues that matter most

BrainGroup Global’s “America In The Age of Uncertainty” study uses AI advanced reaction-time technology to expose the true depth of American ambivalence on politics, policy, and national identity Americans say they have opinions. But do they really mean them? BrainGroup Global, a nonpartisan consumer and public sentiment research company, today announced the results of “America In […]

The EVOQ Group Acquires Red View Ventures, Merging It With SaleSurf Growth to Launch Brightshift Commerce

The EVOQ Group Acquires Red View Ventures, Merging It With SaleSurf Growth to Launch Brightshift Commerce

Combined agency unites two top-tier Amazon specialists under a single brand to deliver expanded capabilities and deeper expertise to e-commerce clients The EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced its acquisition of Red View Ventures, an Amazon specialty agency known for its work driving growth for e-commerce brands on the […]

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Partnership allows brands and agencies direct access to Wolt’s commerce media inventory through programmatic channels – starting with Germany – and also marks Koddi’s entry into the local commerce media market Koddi, a worldwide leading retail and commerce media technology for enterprises, today announced it is partnering with Wolt Ads, the advertising arm of Wolt’s local […]

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business. Originally engaged to support distribution and sales growth for its catfish bait products, Unruled’s role has quickly evolved into a broader strategic partnership. […]

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

Agency Tapped to Launch Vodka As New Spirit From Beloved Sustainability-Driven Gin Brand The Many has been selected to launch Gray Whale Vodka, the new spirit extension from Deutsch Family Wine & Spirits. The agency’s scope covers strategy, creative, and production for a new brand platform and launch campaign, with work breaking this July. Gray […]

FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

The History of Advertising Trust (HAT), custodian of the world’s largest archive of UK advertising, turns 50 this year – marking a significant milestone in the history of the British advertising industry. Founded in 1976, HAT has spent half a century collecting, preserving and cataloguing the creative output of an entire industry: over 10 million […]

MS PATIENTS AND VML LAUNCH NEW BRAIN–BODY REHABILITATION TECHNIQUE

MS PATIENTS AND VML LAUNCH NEW BRAIN–BODY REHABILITATION TECHNIQUE

New KOMMO® dual-task training method connects cognitive and physical exercises to support people living with multiple sclerosis Multiple sclerosis (MS) is one of the most common causes of neurological disability in young adults, and its prevalence is rising worldwide. As people live longer with MS, demand for effective, accessible neurorehabilitation continues to grow, yet many […]