Data and AI innovator joins Alliant’s executive team as the company scales its people-based data technologies Alliant, the leading provider of consumer data and intelligence illuminating modern human behavior, today announced that Joseph Byrum has joined the company as Chief Data and Engineering Officer. In this role, Byrum will lead Alliant’s data strategy, data science, […]
84% of brands missing out on potential ROI despite major media spend Brands are spending billions of pounds on YouTube content but only 16% are matching the platform’s potential to deliver return on marketing investment, a new report reveals. The report, published by Navigate Video with support from academics at the University of Sussex Business […]
Jack Christensen is joining Fold7 as Group Creative Director. He joins from Le Pub in Milan where he has been a Global Creative Director since January 2023. During the course of his career, Christensen has worked on major international brands including Heineken, Volkswagen, Ikea, Sony, Kia and Hyundai. He previously spent five years in Berlin […]
Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand AdXact, AdXcelerant’s demand-side platform (DSP), today announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Megan Duong, co-founder and CEO of Plot is precisely that. Q) Give us a brief insight into your career so far? I built my career in social. I worked at Gap and Apple, […]
In a reaffirmation of its long-held reputation for trusted journalism built on speed, accuracy and impartiality, PA Media today (Tuesday 13 October) revives its traditional name and becomes the Press Association once again. The branding builds on the business’s 158-year heritage as the UK and Ireland’s national news agency by looking to the future, combining […]
VCCP wins lead agency remit, including the build of an co-located end-to-end delivery team, for London Business School London Business School (LBS), one of the world’s leading business schools, has today announced the appointment of VCCP as its lead global integrated agency of record, following a competitive pitch process. The appointment covers brand strategy and […]
Strategic brand and design consultancy Elmwood, part of the MSQ Group, today announced the appointment of Elisa Maezono as Creative Director for the US. Maezono will drive creative excellence in the studio, inspiring Elmwood designers to unravel the toughest issues facing clients while also acting as their strategic partner. She is tasked with working across […]
Social Media Effort Shows How Superiority Of 100% Pure Fiber Internet Proves Cable Service Competitors Are Equivalent Of Junk Mail Bray & Co., the independent, award winning, full service creative agency focused on helping brands Rise Above, has launched a shrewd and innovative online campaign that promotes Fidium Residential Fiber Internet by offering a delightful […]
MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]