Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today launched AudienceAI Assistant, a new solution that […]

Leo UK promotes Andrew Long to Chief Creative Officer

Leo UK promotes Andrew Long to Chief Creative Officer

Leo UK has promoted Andrew Long to Chief Creative Officer, effective immediately. Long takes on the role after almost a decade with the agency, and following two-and-a-half years as Executive Creative Director. Long joined Leo’s in 2017 and has risen sharply through the ranks. He was made creative partner in 2023 and promoted to ECD […]

Southpaw collaborates with Tim Hortons UK to Elevate In-Store and Social Creative Content

Southpaw collaborates with Tim Hortons UK to Elevate In-Store and Social Creative Content

Southpaw, the strategic creative agency today announces a new collaboration with Tim Hortons UK, the rapidly expanding QSR brand. As part of the scope, Southpaw will handle creative content creation and production for Tim Hortons UK, delivering high-impact assets for both in-store digital screens and out-of-store communications, alongside campaign-driven social content. The collaboration focuses on […]

Heinz Spills the Solution to a Saucy Problem in New Campaign

Heinz Spills the Solution to a Saucy Problem in New Campaign

Created by DUDE Milan, the SauceCover protects sofas from the inevitable consequences of sampling Heinz’s new Spicy Chicken and Fish and Chips sauces Whether it’s fried chicken or fish and chips, the best place to enjoy a plate of greasy comfort food is rarely at the dining table. It’s on the sofa: slouching, reclining, possibly […]

Being a Goalkeeper Prepared Me for Running an Agency

Being a Goalkeeper Prepared Me for Running an Agency

It can be lonely on the back line and at the top By Steve Scutellaro, CEO, StrawberryFrog When it matters most, everyone’s looking at you. You’re accountable for the wins, but even more for the losses. You’ve got to handle pressure, organize your team, and be a vocal leader. Inspire trust through your composure and […]

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roster for global representation. Initially a drama student, Jasper changed direction and studied film at the prestigious RITCS School of Arts in Brussels. With that extra insight of being able to really get under […]

Perfect Stranger launches as a global integrated creative company from Hornet

Perfect Stranger launches as a global integrated creative company from Hornet

New creative company brings together strategy, brand, advertising, design and production for integrated, end-to-end creative work Multidisciplinary creative studio Hornet today announces the launch of full-stack sister creative company Perfect Stranger, offering brands a fully integrated approach to brand strategy, design and advertising production. Created in response to growing demand for more agile creative partners, Perfect Stranger combines agency-level […]

LEWIS MOBERLY APPOINTS DANIEL SHERRARD AS HEAD OF STRATEGY

LEWIS MOBERLY APPOINTS DANIEL SHERRARD AS HEAD OF STRATEGY

Leading brand design consultancy Lewis Moberly announces the appointment of Daniel Sherrard as Head of Strategy. Sherrard joins Lewis Moberly from Landor, bringing a fluency spanning both advertising and brand design, having worked on some of the world’s best-known and most loved consumer brands. Over the course of his career, Daniel has worked with leading global businesses including P&G, Unilever, Nestlé, […]

Yes& Acquires Modo Modo, Expanding B2B Marketing and Atlanta Presence

Yes& Acquires Modo Modo, Expanding B2B Marketing and Atlanta Presence

Yes& has acquired Modo Modo, a B2B-focused agency recognized for its work across healthcare, fintech, manufacturing, energy and technology sectors. The acquisition strengthens the capabilities of Yes& in B2B branding, strategic marketing, sales enablement and omnichannel media while deepening the agency’s presence in Atlanta, one of the country’s fastest-growing business and creative markets. This latest move by […]