The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future Full-service creative agency Raindrop today announced that Rob Strasberg, who served as co-owner and CCO of Doner and VP CD at CP+B during its heyday, has joined the agency in the newly created role […]
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world Tátil Design, the independent Brazilian creative company behind the Rio 2016 Olympic identity, The Devil Wears Prada 2’s Diet Coke project and the Cannes Lions award-winning Rio Carnaval, today announced the return of Ricardo Bezerra as Global […]
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by building bespoke international teams around clients rather […]
Miroma Founders Network (MFN) has strengthened its senior talent with the appointment of a Head of Clients and a Head of Communications Planning who join from major network roles. Guy Swadling, (Pictured-Left) joins the company as Head of Clients from his role at Initiative (now Omnicom Media) while Cameron Davies, (Pictured-Right) is named Head of […]
Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Agency will handle creative & production for North America’s largest indoor water park resort brand TUX Creative House, the award-winning, full-service creative agency, today announced that it has been named the creative and production Agency of Record for Great Wolf Resorts. The beloved family resort brand with 23 locations across North America is known for providing […]
Dallas-based challenger brand specialist and digital marketing leader joins North American agency group as it grows to 12 brands and 850+ employees Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand […]
Interbrand today announced the appointments of Claire Morris as Senior Partner, Client Relationship, and Simon Kearney as Senior Strategy Director, based in its New York office. These strategic hires underscore Interbrand’s continued investment in North America and its commitment to strengthening global client relationships and capabilities. The expansion of senior leadership in North America reflects […]