Tech-Powered Production Company Untold Fable Launches New Talent Sourcing Platform

Tech-Powered Production Company Untold Fable Launches New Talent Sourcing Platform

New solution enables brands, agencies and publishers to commission award-winning production talent across any discipline from a verified network of over 8,000 filmmakers across 120+ countries Tech-powered production company Untold Fable today announced the launch of a new talent sourcing platform that enables brands, agencies and publishers to commission award-winning and emerging creative talent from its global […]

New Unruled Research Reveals the Biggest Opportunity for Artificial Bait Brands Isn’t Trial—It’s Trust

New Unruled Research Reveals the Biggest Opportunity for Artificial Bait Brands Isn’t Trial—It’s Trust

The Bait Switch study finds anglers already use artificial bait, but confidence remains the deciding factor when success matters most. For decades, the fishing industry has focused on convincing anglers to try artificial bait. New research suggests they’re solving the wrong problem. According to The Bait Switch: The Live vs. Artificial Bait Debate, released today by Unruled, […]

Pitch Pressure is Crushing Adland as a Shocking 73% Consider Quitting the Industry

Pitch Pressure is Crushing Adland as a Shocking 73% Consider Quitting the Industry

The number of agency professionals contemplating leaving due to the pressure of business development stands at nearly three quarters, according to The Great Pitch Poll 2026 Image credit: Adobe Stock The results of The Great Pitch Poll 2026, the annual industry survey undertaken by international business development consultancy The Great Pitch Company, are out. The […]

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today launched AudienceAI Assistant, a new solution that […]

Leo UK promotes Andrew Long to Chief Creative Officer

Leo UK promotes Andrew Long to Chief Creative Officer

Leo UK has promoted Andrew Long to Chief Creative Officer, effective immediately. Long takes on the role after almost a decade with the agency, and following two-and-a-half years as Executive Creative Director. Long joined Leo’s in 2017 and has risen sharply through the ranks. He was made creative partner in 2023 and promoted to ECD […]

Southpaw collaborates with Tim Hortons UK to Elevate In-Store and Social Creative Content

Southpaw collaborates with Tim Hortons UK to Elevate In-Store and Social Creative Content

Southpaw, the strategic creative agency today announces a new collaboration with Tim Hortons UK, the rapidly expanding QSR brand. As part of the scope, Southpaw will handle creative content creation and production for Tim Hortons UK, delivering high-impact assets for both in-store digital screens and out-of-store communications, alongside campaign-driven social content. The collaboration focuses on […]

Heinz Spills the Solution to a Saucy Problem in New Campaign

Heinz Spills the Solution to a Saucy Problem in New Campaign

Created by DUDE Milan, the SauceCover protects sofas from the inevitable consequences of sampling Heinz’s new Spicy Chicken and Fish and Chips sauces Whether it’s fried chicken or fish and chips, the best place to enjoy a plate of greasy comfort food is rarely at the dining table. It’s on the sofa: slouching, reclining, possibly […]

Being a Goalkeeper Prepared Me for Running an Agency

Being a Goalkeeper Prepared Me for Running an Agency

It can be lonely on the back line and at the top By Steve Scutellaro, CEO, StrawberryFrog When it matters most, everyone’s looking at you. You’re accountable for the wins, but even more for the losses. You’ve got to handle pressure, organize your team, and be a vocal leader. Inspire trust through your composure and […]

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roster for global representation. Initially a drama student, Jasper changed direction and studied film at the prestigious RITCS School of Arts in Brussels. With that extra insight of being able to really get under […]