Fueling expansion into entertainment-led content for the independent agency Today, independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands. With a stellar list of client work including; Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder, award-winning The Outfit […]
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and […]
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]
Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs […]
Purina, St. Louis City SC, and global experiential agency Momentum Worldwide have made their mark at the prestigious Clio Sports Awards, taking home an impressive seven accolades for the innovative Purina Club, the first-ever permanent pet-friendly seating section in a Major League Soccer (MLS) stadium. Purina’s belief that pets and people are better together has […]
Success driven by new technology innovations, client expansion, and strategic integrations, as the company shapes the future of partnership management impact.com, the world’s leading partnership management platform, announced today its 2024 company growth and strong performance, driven by client and agency partner growth, new product innovation and development, and new integrations. Powered by trends where […]
JD, leading global omnichannel retailer of Sports Fashion and Outdoor brands, has appointed Collaborate Global to bring to life an experiential activation in Manchester. In a competitive pitch, Collaborate was invited to activate an experiential event hosted by JD for Nike, bringing together over 300 senior leaders from across the JD European retail network. The brief […]
The Many has announced the hiring of Joe Robbins as its Director of Emerging Technology and Innovation. Robbins, a media and tech veteran with more than 20 years of experience, will lead the agency’s efforts to integrate emerging technologies into client projects, focusing on areas such as extended reality (XR), immersive media and artificial intelligence. The […]
The global sport and entertainment marketing agency continues its international expansion by launching in Mumbai, India – with first clients Shriram Finance and Uni League Cricket – hot on the heels of Spanish and Brazilian offices earlier this year. Leading global sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has today announced […]
Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]