Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at the ad tech growth consultancy, Supernova, brings over fifteen years of experience in driving revenue […]
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading e-commerce company using machine learning and AI to make […]
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global Chief Data Officer and Partner at WPP’s T&Pm agency, will oversee the design and delivery of data and […]
D&AD, the globally renowned non-profit which represents the pinnacle of creative excellence, proudly announces the appointment of Kwame Taylor-Hayford as its new President for the 2024/2025 term, succeeding Jack Renwick. This appointment represents a pivotal moment in the organization’s expanding influence in the United States as Kwame is the first D&AD President based in New […]
New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators impact.com, the world’s leading partnership management platform, today announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access to valuable performance insights, and […]
Addison Group, a leading professional services parent company that includes brands specializing in staffing, consulting, and executive search, recently launched a new website and refreshed brand for its talent solutions business unit. The change comes as Addison Group celebrates 25 years of empowering people through the company’s expertise in talent solutions. “All of our different […]
Award-winning Consumer and B2b PR, Digital and Influencer Marketing agency, Clarion Communications, today announced a trio of powerhouse additions to its ‘Very Clever People’ advisory board, further strengthening its ‘Clever Works’ approach to creating impactful campaigns. Joining the ranks are renowned author, coach, and TV presenter Anna Williamson, esteemed Professor and Design Historian Deborah Sugg Ryan, and […]
In a bid to score Super Bowl work, Party Land is shaking things up with a series of Cameo videos featuring Cameo videos by The Real Housewives of New York City star Sonya Morgan, musician Kenny G, and even Santa Claus. The independent agency is offering “two free rounds of creative on any Big Game brief,” aiming […]
Publicis Groupe UK has announced today (Monday 30th September) the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, which includes brand activation, retail experience and omnichannel marketing, will help clients seamlessly integrate brand and commerce. The new agency seeks to […]