A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]
Growth Leadership Star Chose Independence Over HoldCo Scale Little Big Engine, the independent creative, production and branding agency, today announced that Ben Myers, former North American CMO of TBWA\Chiat\Day, has joined the agency as Partner. Myers is a well-known star in growth leadership roles at the advertising industry’s most awarded and successful agencies. He spent […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]
Award-winning São Paulo studio expands its global footprint with a North American base, bringing acclaimed storytelling and production to the U.S. market and beyond Surreal Hotel Arts, the São Paulo-based creative production company, today announced the opening of its first international headquarters in New York City, marking a significant expansion into the U.S. market. The […]
ShowHeroes expands programmatic display expertise and scales German adtech innovation internationally ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion […]
Escapism isn’t equal: women’s unpaid labour and mental loads dominate their abilities to escape. As International Women’s Day approaches we often look at the workplace for signs of gender equality and progress, but what about our ‘free’ time? In its 2025 global study, The Truth About Escapism, McCANN’s global intelligence unit, Truth Central, explored all things […]
Felipe Petroni and Daniel Batista will partner with Managing Director Manuela Rinzler and LATAM CCO Renato Zandoná to advance AKQA’s frontier agency vision AKQA Casa has announced the promotion of Felipe Petroni to Executive Creative Director (on the right) and Daniel Batista to Head of Client Services. Together with Managing Director Manuela Rinzler and Chief […]
Agency to lead social strategy and creator partnerships across the UK VCCP Social Club, the newly launched global social specialist arm of VCCP Group, today announced their appointment by Tinder, the world’s most popular dating app, as its UK social media and influencer agency of record. The appointment follows a competitive pitch, run by Ingenuity+, […]
Rival, the independent, integrated marketing consultancy with offices in Boston and London, has published the 2026 edition of its “Brands To Watch” report, one of the industry’s most innovative sources of analysis on the global, regional and local brands that are remaking and redefining the categories in which they compete. This year’s Brands To Watch […]
Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026 WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned […]