Founded in 2019 by Scott Galloway, Section (formerly Section4) seeks to democratize elite business education with an invigorating curriculum fit for the future. Currently, it’s helping 20,000 students in 97 countries get the business know-how they need to excel. Created as the antidote to formal, impractical business education, Section partners with 150+ enterprise clients to […]
438 Marketing, with offices in Cheshire and London, has for the first time tipped over the £3 million revenue mark, a landmark achievement it is attributing to a significant uptick in delivering strategic marketing solutions for international businesses. The agency, which lists PepsiCo, Element Materials Technology and Waters within its client partner portfolio, was founded […]
The BRIT Awards has teamed up with word-of-mouth marketing experts, Come Round, to engage with authentic UK households on the night of the BRIT Awards 2023. This year’s ceremony was held on a Saturday night for the first time, and this Party Marketing campaign was designed to create organic buzz and excitement around the event. […]
On March 8, “the biggest small agency in the world” is changing its name to Barrett Hofherr. The past two years have entailed massive growth for Barrett—the biggest in the advertising agency’s 10-year history. President Jamie Barrett says the addition of Matt Hofherr as partner and chief strategy officer in 2021 and an expanded leadership […]
Paula Hochberg, previously Creative Director at TikTok Brand & Creative Studio, has joined adam&eveDDB as Creative Director. Prior to working at TikTok, Hochberg was Creative Lead at Sid Lee London. Hochberg studied in Belgium and worked for several years in Madrid and Buenos Aires. She has worked across a number of high-profile brands, including TikTok, […]
Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last International Women’s Day. Called Magpie, the app’s purpose is to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. Complimenting longer-term mentoring schemes available in the industry, Magpie connects women for peer mentorship […]
Mondo Robot, a digital product agency that transforms business through design and technology, has named Laura Rich its Director of Product, starting this month. Rich will strategically lead the product and project management function across Mondo Robot’s client portfolio, ensuring excellence in delivery. She will oversee end-to-end implementation and will navigate both client and internal […]
International company Affinity Petcare has awarded independent creative agency DUDE:London its creative account on a three-year contract following a competitive pitch process against Lola Mullenlowe and PS21. DUDE:London is an award winning independent creative agency known for their work with Trainline, PUMA and Campari. They will work on Natural Specialty Business Unit brands and are […]
Creative technology studio Appetite Creative today released results from its second annual connected packaging survey. Connected packaging has experienced a rise in popularity in the last 12 months, with over four-fifths (81%) of those surveyed stating they have used connected packaging, compared to just over half (54%) in 2022. The biggest barrier for almost half of […]
Reboot was formed by a group of influential senior communication and marketing professionals. Their mission is to educate and provide a platform for business leaders to create a more diverse, inclusive workplace. They aim to raise visibility of challenges faced by ethnic minority employees within the financial services sector and through the power of storytelling. […]