This is the latest of a string of Government wins Following a competitive pitch against rostered Government agencies, UNLIMITED & Pablo has been appointed as the agency of record for The Breakthrough Agenda. The initiative, led by the Department for Energy Security and Net Zero, was established to strengthen international collaboration in clean technologies and […]
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
McCann Birmingham to lead on new campaign launching later this year East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights. McCann Birmingham has been on the rail operator’s roster since 2022, having previously […]
On September 9, 2024, global drinks branding specialist Denomination marks a new stage in its growth, adding a New York City office to its existing Sydney, London and San Francisco locations, and making two significant additions to its leadership team: Final piece of the puzzle “We have spent the past 22 years building a reputation […]
Female reproductive health at work platform to expand as pre-seed funding sought HeyFlow, the female reproductive health inclusion business, which aims to end disadvantage for women in the workplace, has become the founding investment client for Aer Venture Studios, the new SaaS impact-driven venture arm from Aer Studios. The £235,000 investment will support the build […]
An increasingly professionalised landscape, new production norms, changed audiences and demand for authentic ‘always on’ content has permanently shifted the creator landscape, according to a new report from global socially-led creative agency We Are Social. The Next Gen Influence report – available to download on We Are Social’s website – sets out five trends defining a new […]
McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager. The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the […]
fifty-five, an international consulting firm specialising in data, is expanding its offering to include optimisation of brand websites and their measurement tools based on carbon footprint reduction and sustainability goals. The new methodology was developed as the outcome of a new study on the carbon footprint of brand websites, with a focus on their measurement tools, having […]
Independent, full-service agency Cornett has named Damon Vinyard its Head of Production. The role is a first for the agency, part of Cornett’s continued commitment to ensuring content and production excellence. The seasoned producer started his career in film and television during his first eight years in the industry, but spent the last 13 in the commercial world. Vinyard […]
Designer Shannon Gaboriau has joined Yes& to lead the agency’s design efforts. She brings almost 20 years of experience, expertise that was honed at some of the most admired agencies in the country including Deutsch LA, Crispin Porter + Bogusky, and The Martin Agency. Gaboriau’s chief mission for design is to simplify and humanize experience while increasing […]