True Media, an independent media agency and part of the True Independent Holdings family of companies, announced the appointment of Alison Clark as Senior Vice President, Head of Account Management. Clark is based in the agency’s Minneapolis office, reporting to Chris Actis, President of True Media. Clark leads True Media’s Account Management team, driving business […]
Omnicom Media, an Omnicom (NYSE:OMC) Connected Capability, has named Stevie Johnson as Head of Creo in the UK. This newly created role will see Johnson lead Omnicom’s influencer marketing capabilities across its UK agencies. Creo (operating as OMCreo in certain markets including the UK), launched in 2025, consolidates Omnicom Media’s influencer marketing capabilities and enables […]
Defiant’s remit will include development of a new global creative platform Tullamore D.E.W., the Irish whiskey brand owned by William Grant & Sons, has announced the appointment of Defiant following a competitive pitch at the end of last year. Defiant’s remit includes developing a new global creative campaign, which will be brought to life across […]
By Caroline Whittaker, Strategy Director at Continuous The smartest brands don’t chase trends – they decode culture and influence it. Caroline Whittaker discusses how cultural insight drives lasting brand success. Cultural relevance isn’t something a brand earns once and keeps forever. It’s something you have to work at, constantly. And right now, the biggest risk […]
Formerly Head of New Business at Grey, Prill represents the agency’s ongoing commitment to investing in exceptional talent Independent advertising agency Terri & Sandy has named Dylan Prill as its first Head of Growth, marking the latest expansion of its senior leadership team and the agency’s continued investment in top-level senior talent. Prill joins the […]
In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Güneri Tugcu, Global Director Partnerships & Business Development at CNCT by rpac. Connected packaging turns a static object into a dynamic access […]
Partnership will focus on expanding brand expression and fan-first storytelling Global leader in ticketing technology, AXS has appointed Droga5 London, part of Accenture Song, as its global strategic and creative partner following a competitive pitch process, to amplify the brand’s role and expression within the heart of live entertainment. AXS (pronounced Access), the trusted leader in advanced […]
Virgin Group has appointed Paul Ostryzniuk as its first Executive Creative Director, a bold move to deepen Virgin’s investment in creativity, speed, and brand distinctiveness across its global businesses. Paul brings more than two decades of creative leadership across design, technology, content, and experience. He joins Virgin from AKQA, where he led high-impact work for the likes of Nike, LEGO, MINI and BAFTA. […]
New marketplace gives AI access to licensed, trusted commerce content while ensuring publishers are fairly compensated impact.com the company behind a global ecosystem of commerce partnerships connecting brands, publishers, and creators, today announced the launch of Geodesix, a new data marketplace that provides AI systems with licensed commerce content and a clear economic model for publisher compensation. […]
Gain Theory achieves placement as a leader among top vendors in the market in analyst report WPP today announced that its global marketing effectiveness and foresight consultancy, Gain Theory, has been named a Leader in The Forrester Wave™: Marketing Measurement And Optimization Services, Q1 2026. Forrester’s report noted: “Gain Theory’s distinctive vision is to empower […]