Agency Is Uniquely Devoted to Outdoor Life After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports. It’s easy to understand why the popular Mountain Sports brand selected TBA Outdoors; every person at the agency is seriously obsessed with the great outdoors—literally and figuratively. It is, of course, in their name. “Choosing […]
The Former Grey New York Exec Will Lead Strategy Across Havas NY Clients Including Danone, Keurig Dr Pepper and JBL Today, Havas New York has announced the appointment of Justine Feron as Chief Strategy Officer. In her role, she will lead a talented team of strategists across the agency’s clients, including Danone, Keurig Dr Pepper, […]
Global creative and media agency, Trouble Maker, has been appointed by John Frieda as creative partner for the iconic hair care brand, following a competitive pitch. As part of the brief, Trouble Maker will be working with John Frieda on a social first campaign, set to launch later this year. The appointment is effective immediately. Source: Trouble […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative. The launch of Curation as a Service (CaaS) has […]
Clarion Communications has today announced the introduction of its Clarion Retailer Collective, an enhanced offering of its retailer panel proposition, featuring a powerful and diverse line up of the UK’s most successful and influential retailers from the world of convenience. As trade experts, Clarion has always provided its clients with invaluable insights from leading retailers […]
Screen Launchpad designed to boost future business leaders from underrepresented communities; Reframe to support businesses looking to explore new directions Today, Creative Enterprise, part of Creative UK, is delighted to announce two brand new programmes catering for creative companies across the screen industries, providing vital business support and financial guidance to those working in film & TV, […]
Innovative Sprint Agency Offering 5-Day ‘Beer Runs’ Led by Dana Hork and James Wood, the “AOR Alternative” debuts with Virgin Galactic, Perfect Bar, Hally Hair, DIG, and Don’t Ban Equality In a bold move to disrupt the traditional agency model, former Walmart client/agency team Dana Hork and James Wood have teamed up to launch Beers With […]
Agency work includes brand identity, signage, packaging, menu, merch and more for launch of first Bad Chicken standalone location Bad Chicken has enlisted restaurant and hospitality branding agency Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand […]
Serving as Head of Account Management Since 2020 Robert W. Sprague, founder and CEO of full-service agency Yes& today announced the promotion of Jeff Nowak to chief client officer (CCO). Nowak is now tasked with creating a world-class experience and deepening relationships with the agency’s full range of clients. He has also been charged with simultaneously building, shaping and […]