VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, […]
Clarion Communications has been appointed as the Trade and Digital PR agency for Hertfordshire Catering Limited (HCL), a contract caterer specialising in education. The partnership marks a pivotal step in HCL’s ambitious growth strategy within the UK foodservice sector. Clarion will be supporting HCL’s mission to provide every child with access to healthy, nourishing meals […]
VCCP, the global challenger network for challenger brands, has promoted David Masterman to Executive Creative Director, bolstering the creative leadership at its London headquarters. David’s promotion comes at an exciting time for VCCP, as the agency continues to grow and make work that genuinely connects with people. Fresh from being named both UK and Global […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]
Promotion Comes on Heels of the Agency’s Rebrand, Underscoring Commitment to Boundary-Pushing Creative Innovation Brandon, the flagship, integrated, full-service marketing agency of TBA Worldwide, today announced the promotion of Austin Scott to chief creative officer from his previous role as creative director. In this new position, Scott will oversee creative vision and excellence across the agency and […]
Marketing’s top job isn’t dying, it’s evolving dramatically and after four years of research with CMOs and challenger brands, Rival’s The Future of the CMO reveals why the CMO role is under siege and how forward-thinking leaders can seize this moment of transformation. Rival Co-Founder and CEO Eric Fulwiler explains, “Only 71% of Fortune 500 […]
VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative brand designs not just for clients or pitches, but for the pure joy of design. It’s a creative space—built by designers for designers—where visitors can see what happens when top talent is given the space to design and create […]
Taking four years of collaboration and market-leading client work to the next level Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, and operates Sainsbury’s and Argos retail media network, has announced a deepening of its partnership with Omnicom Media Group UK (OMG UK) – including agencies OMD, MG OMD, PHD and […]
Independent brand design agency Brandon Consultants is pleased to share news of its latest senior hires to support the agency’s growth: Ben Marshall, who joins as Creative Director, and Rose Akehurst, who takes on the newly created role of Head of Growth. With a unique background in brand design and campaigns, and most recently driving […]