Tom Boccuzzi Returns to Momentum Worldwide as Senior Vice President, Group Director to Lead Agency’s Modern Field Offering

Momentum Worldwide, leading global experiential agency, announces the return of Tom Boccuzzi as Senior Vice President, Group Director, of its next-gen field marketing specialty. Modern Field has been pioneering the use of AI tools for greater location intelligence and foot traffic analytics to optimize the agency’s already robust face-to-face marketing capability.

“Momentum is known for creating the industry’s most engaging and effective brand experiences. With our suite of AI tools, we can improve targeting, optimize messaging and measure impact, making for highly successful programs for our clients,” shares Boccuzzi.

Boccuzzi continues the trend of Momentum veterans returning to the agency after stints elsewhere. Last quarter, the agency welcomed back Tom Buontempo to lead the Verizon and Geico accounts.

“We are delighted to welcome Tom back to Momentum,” said Christine Shoaf, Chief Global Client Officer at Momentum Worldwide. “Tom has a deep understanding of experiential field marketing, along with his expertise in business leadership, which makes him the perfect fit to expand relationships across the agency’s stable of clients.”

Source: Momentum Worldwide

  Agency, Appointment, Group Director, Momentum Worldwide, Senior Vice President, Tom Boccuzzi