A recent digital campaign for the Audi Q4 Sportback e-tron led to a doubling of CTR while also avoiding CO2 emissions compared to conventional technology Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s innovative adaptive streaming technology used in a digital display and VOD […]
Global media, commerce and content agency mSix&Partners announces their appointment as the new ATL media planning and buying agency of Purplebricks. mSix&Partners will relaunch the UK online estate agent with its new ‘free’ to sellers proposition on Boxing Day this year with a blend of AV, OOH and high impact digital formats. Following its acquisition […]
The economic context and continued shift to streaming put pressure on UK TV pricing in 2023, while next year’s sporting and election events are likely to fuel growth in media spend across the board ECI Media Management has released its Q4 Media Inflation Update, revealing that in the UK, TV pricing has fallen overall in […]
Accenture Song has appointed Camille Yin to the newly created role of ‘Head of Brand Design.’ Yin’s appointment will bring together design and brand strategy as the agency continues to evolve its commitment to tech powered creativity. Camille joins Accenture Song from Anomaly, where she was instrumental in setting up its brand design department with […]
BMB has been appointed lead strategic and creative agency for Kerry Dairy Consumer Foods, home to the UK and Ireland’s leading dairy and plant-based brands including Strings and Things Kids Snacks, PURE, Dairygold and Charleville brands. BMB pitched against three other agencies (undisclosed) to win the account in a process organised by the AAR. BMB […]
North East-based media agency, Route, has appointed one of the UK’s highest profile FMCG marketers to the board as Non-Executive Director. Gareth Turner, former head of marketing for Weetabix and a driving force behind the viral ‘Beans on Bix’ campaign, has over 23 years of experience in national and global roles, marketing some of the […]
Independent full-service advertising agency St. John and restaurant-growth consultancy Store By Store (SxS) have launched “Smart Takes,” a podcast series created to discuss restaurant growth, trends, guest experience, franchising and how to build long-term brands in the QSR, fast casual and casual categories. Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing […]
Spark Foundry, the Acceleration agency, today announces the appointment of Marcos Angelides and Kate Anthony to joint Managing Director, and Nigel Waring is taking on the role of Chief Operating Officer. The news follows a period of vast growth for the agency, in which it has seen its billings more than double. In their new […]
An environmentally conscious AI-powered DIY assistant encouraging people to embrace the spirit and give more sustainably this holiday season. Design and innovation company AKQA, has launched its annual Holiday Card to celebrate renewal this festive season and presents Fixmas.gift – an environmentally conscious AI-powered DIY assistant called Fixie for a one-stop solution for all things repair. A live […]
With 2023 coming to an end, BETC Paris announces the hiring of new international talent among its creative department and confirms its status as a global agency. This new talent will join the growing creative teams led by Antoinette Beatson and Alasdhair Macgregor (Vice-Presidents & Executive Creative Directors – BETC Paris), under the supervision of […]