This week Havas acquired a majority stake (51%) in Uncommon Creative Studio, the most awarded and fastest growing independent creative company in the UK, reinforcing Havas’ longstanding commitment to investing in creativity to develop meaningful brands. The Uncommon founders will retain a material stake in the business (49%), maintaining their entrepreneurial zest, growing their brand […]
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]
Alexander Nagel assumes the newly created position of Managing Director at Serviceplan Make, taking responsibility for the creative product of Serviceplan Group’s global production unit. He joins the leadership team alongside Kieve Ducharme (responsible for Global Growth), Timo Wolf (Clients & Services), Nastuh Abootalebi (Innovation & Operations), and Maik Schmidt (Curation), and reports to CCO […]
MarTech and e-commerce connected agency SalesTube, a division of Group One, Serviceplan Group’s agency in Poland, have been selected by Avon International as consultants for a global project in the field of marketing data analytics. One of the key elements of Avon’s digital transformation is a change in approach to analyzing the effectiveness of marketing […]
Creative change agent Born Ugly announce the addition of two new members to its team. The new hires are part of Born Ugly’s strategy to grow its capabilities in the area of strategic creative problem-solving and deliver category defining work for its clients worldwide. Born Ugly welcomes Amy Dennis as Client Director to its growing […]
French luxury perfume, cosmetics and skincare house, Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France. The campaign consisted of the series of IAB formats utilising high quality video and images in display ad spaces. Unlike conventional advertising technology, SeenThis proprietary adaptive […]
The founding members of global success, TPXimpact, have a new start-up, Pivotl, and have selected YOLK to lead its brand development and creative roll out. Pivotl Limited, the new data specialist company, founded by James Herbert and Sacha Rook, formerly of TPXimpact, has appointed YOLK Creative London Limited as its brand and creative partner. YOLK is a progressive creative […]
Expandi, the largest European B2B adtech and martech provider, today announced the integration of Session Media Ltd, an award-winning UK-based B2B digital agency into the group. Session Media‘s forward-thinking digital advertising and optimisation services will complement Expandi Group’s existing tech-enabled offerings, opening new opportunities for current and future clients and agencies around the globe. Expandi’s […]
The Connected Core brings together the best talent in a team that’s borderless and not restricted by region – providing clients with agility, connectivity and accelerated growth Porter Novelli introduces a new global network model in response to evolving client needs – The Connected Core. The model enables the agency to cherry pick talent across […]
New York based agency group strengthens its digital core with this latest acquisition Meet The People — the innovative new alternative to the big advertising holding company model — launched by Tim Ringel in 2021, today announced the addition of Portsmouth, NH based Saltwater Collective to their roster of agencies. Back row L-R Craig Ellis, President, […]