The report explores the science of memorability and advertising examining the most memorable Super Bowl ads of the past decade Budweiser, State Farm, and Farmer’s Dog top the list alongside classic characters from M&M and Mr. Clean READ CRACKING THE MEMORY CODE: SUPER BOWL EDITION HERE Super Bowl LIX advertising has reached record breaking heights […]
jfdi/Opinium Barometer 2025 unveils new business opportunities and challenges for agencies The UK New Business Barometer has published its eighth annual survey of performance and insights for agency business development leaders. Published by jfdi, leading specialist new business consultancy and award-winning strategic insight agency Opinium, The Barometer is conducted nationwide with data drawn from 255 […]
-Agnes Fischer will now oversee the flagship studio of Grey in the U.S., alongside CCO, Thiago Cruz, and newly named CSO, RG Logan- As the agency embarks on its next phase of growth, the new position reflects the strength of opportunity for Grey in the U.S. Agnes said: “Grey is an iconic creative agency with a […]
JCDecaux has unveiled its vision to install 1,000 new data-driven digital screens in London at an event held for clients and partners in central London with speakers including: Jean-François Decaux, Co-Chief Executive Officer, JCDecaux SE, Chris Collins, Co-CEO, JCDecaux UK and Emma Strain Customer Director at TfL. Headline announcements include: Investment to make Out-of-Home the […]
Bauer Academy, in partnership with McCann, is delighted to announce the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This exciting initiative brings together 12 talented candidates from McCann’s offices across four UK locations: London, Manchester, Bristol, and Birmingham. Following a recent review of the Junior […]
Today, the global leader in connected packaging, Appetite Creative, has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2025 Connected Packaging Survey gives participants an opportunity to shape the future of […]
Clarion Communications today announced the launch of ‘Bright Sparks,’ a future-focused initiative starting in partnership with the University of West London (UWL). Designed to cultivate the next generation of PR talent, the program will also provide unparalleled insights into the Gen Z market for Clarion and its clients which include Aldi, Cathay Pacific, Jacobs Douwe […]
Following The Shipyard’s recent acquisition of Fahlgren Mortine, the reigning PRSA agency of the Year, and its subsidiary TURNER, one of the nation’s leaders in travel, tourism and lifestyle marketing, the firm introduces a new operating model, The Shipyard Collective. “With the Shipyard Collective, we have built one seamless agency value proposition that leverages all […]
Global socially-led creative agency We Are Social has appointed Toby Southgate as its global group chief executive officer. Southgate, previously global CEO at Forsman & Bodenfors, will lead We Are Social’s team of 1,200 people spanning four continents. He will evolve the leading social agency’s ways of working across its people, work and clients, building a globally-connected […]
Sid Lee London has appointed a new Design Lead to help service the needs of its growing roster of clients and expand the agency’s creative capabilities. Camilla Masiero, a multidisciplinary designer and Art Director with a strong passion for sport, will assume responsibility for Sid Lee London’s design output across an existing client base that […]