Dark Horses founder and former BBH Sport business director Simon Dent joins Firmative as Chairman

Dark Horses founder and former BBH Sport business director Simon Dent joins Firmative as Chairman

Leading creative agency for the music industry Firmative, whose extensive client roster includes major record labels such as Atlantic Records, Warner Music, Universal, Sony, BMG, and EMI as well as global brands like Netflix and Samsung, has appointed Simon Dent, founder of sports-focused creative agency Dark Horses and former BBH Sport business director, as Chairman. […]

HONDA MOTOR EUROPE APPOINTS NEW BELOW-THE-LINE AGENCY

HONDA MOTOR EUROPE APPOINTS NEW BELOW-THE-LINE AGENCY

Sassy+ to lead on marketing content creation in a multi-year partnership Following a three-month long competitive pitch, Honda Motor Europe has appointed creative production agency Sassy+ to handle its automobile division below-the-line work on a retained basis. Three agencies competed for the scope of work, going through one round of proposals. Over the next few […]

Havas Acquires Spain’s Leading Sports Marketing Agency, CA Sports

Havas Acquires Spain’s Leading Sports Marketing Agency, CA Sports

Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport. CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions. Moving forward, CA Sports will operate under the name “CA Sports Part of […]

Unhitched Outdoors Partners with TravelBoom to Enhance Digital Reach and Boost Direct Bookings

Unhitched Outdoors Partners with TravelBoom to Enhance Digital Reach and Boost Direct Bookings

Unhitched Outdoors—and their RV park ownership group, Unhitched RV and management division Unhitched Management, a leader in outdoor hospitality—has selected TravelBoom Hotel Marketing to develop a front-facing corporate site. TravelBoom will also develop a management site for RV park owners to access more information on the brand (www.UnhitchedMGMT.com) and execute a comprehensive digital-marketing strategy. TravelBoom specializes in creating […]

Creative Powerhouse Helen Rhodes to join Grey London

Creative Powerhouse Helen Rhodes to join Grey London

Rhodes will join Grey London’s Executive Leadership with a remit to focus on creative excellence and support their continued growth Grey London, today announces the appointment of Helen Rhodes, Executive Creative Director at BBH London, to the role of Chief Creative Officer. One of London’s most successful creative minds, Rhodes’ work has won at every […]

FOOD FORMS A KEY PART OF VALENTINE’S CELEBRATIONS AND GIFT-GIVING THIS YEAR, TEADS UK’S INSIGHTS UNVEIL

FOOD FORMS A KEY PART OF VALENTINE’S CELEBRATIONS AND GIFT-GIVING THIS YEAR, TEADS UK’S INSIGHTS UNVEIL

Global media platform Teads unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones. According to the ‘Charm your way to hearts and sales’ research, relationship status impacts romantic intentions, with 85 per cent of people […]

Talon completes global management team with key senior appointments to drive next phase of growth

Talon completes global management team with key senior appointments to drive next phase of growth

Talon, the leading independent global Out of Home (OOH) agency, today unveiled its complete global management team, marking a significant step under the leadership of Global CEO, Sue Frogley, appointed in June 2024. The newly established team combines strategic new external hires and internal moves designed to accelerate Talon’s global expansion and deliver long-term success […]

Utiq makes key hires to address demand from brands and agencies for privacy compliant addressability

Utiq makes key hires to address demand from brands and agencies for privacy compliant addressability

Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly […]

Tito Ribeiro presents the social media trends for 2025

Tito Ribeiro presents the social media trends for 2025

Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as “Tito,” is one of the most prominent executives in the digital market. Tito has extensive experience leading teams worldwide. With a solid track record in Latin American agencies, he has held leadership positions such as Digital Director at VML Peru (WPP Group) […]

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