TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape. TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with a deep-dive look […]
MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change. The name “MachWon” itself embodies the agency’s […]
The One Club for Creativity announced veteran agency and brand marketer Sergio Claudio has been named to serve as head of the global nonprofit organisation’s groundbreaking ONE School, the industry’s only free portfolio program for Black creatives. ONE School launched in 2020 with cohorts in New York and Los Angeles, expanding to Atlanta and Chicago the following year and […]
DACRE Launches in London: a fresh agency model for brands in moments of change. Alex Dixon, former Director at global agency DEPT, announces the launch of DACRE, a London-based advertising agency. DACRE is founded at a moment of change in the industry when brands face an unpredictable, ever changing and complex landscape. When consumers are […]
January 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Former M&C Saatchi Sport & Entertainment Global Head of Creative, John Parker, and former IOC Head of Commercial, Matthew Collier, join WePlay Award-winning sports marketing agency, WePlay, has strengthened its leadership team with a number of senior appointments, including John Parker as Executive Creative Director, Christian Millar re-joining the agency as Group Business Director, Daniel […]
Integrated marketing communications consultancy Leopard Co has welcomed two new senior hires with the appointment of Jade Mansell as Development Director and Emma Batchelor as Corporate Director. Jade joins after 12 years at WPR where she progressed from junior account executive to account director in just five years. She has won multiple awards for a variety of […]
Leading creative agency for the music industry Firmative, whose extensive client roster includes major record labels such as Atlantic Records, Warner Music, Universal, Sony, BMG, and EMI as well as global brands like Netflix and Samsung, has appointed Simon Dent, founder of sports-focused creative agency Dark Horses and former BBH Sport business director, as Chairman. […]
Sassy+ to lead on marketing content creation in a multi-year partnership Following a three-month long competitive pitch, Honda Motor Europe has appointed creative production agency Sassy+ to handle its automobile division below-the-line work on a retained basis. Three agencies competed for the scope of work, going through one round of proposals. Over the next few […]
Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport. CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions. Moving forward, CA Sports will operate under the name “CA Sports Part of […]
