As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first […]
Integrated marketing agency Brandon has redesigned the website of Primal Pet Foods, a leading manufacturer of fully prepared, premium-quality raw foods, treats, and chews for dogs and cats. The agency recently launched the site to coincide with the debut of new packaging. Brandon is leading Primal Pet Foods’ digital transformation and handling creative, production, analytics, SEO, and website […]
Independent creative marketing agency Full Contact has won the creative accounts for pizza shop Papa Gino’s and sandwich maker D’Angelo, restaurants that are under the stewardship of parent company New England Authentic Eats. The agency officially began working with Papa Gino’s and D’Angelo earlier this year after being awarded the creative business without a review. Full Contact was previously the […]
The Great Pitch Company (TGPC) have become the first business development consultants to add wellbeing services as part of their offering with the hire of executive coach Paul Wilson. Paul will work alongside founder and CEO Marcus Brown and his team, with an adjacent and complementary offering to the consultancy’s work in driving up win […]
ECN, a world leading digital out of home office media publisher, today announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
Grubhub has hired Piedad Rodriguez as Director, Brand Insights and Strategy. Rodriguez was previously Director of Global Consumer Insights at Google and is recognized for her expertise in unlocking data insights to drive impactful marketing strategies and communications. In her newly created role at Grubhub, Rodriguez is leading strategy and data insights for the brand. She joins the […]
Tourism Ireland has appointed Grey London to develop its global creative work from January 2025. Tourism Ireland’s role is to grow the value of overseas tourism to the island of Ireland by marketing effectively across 13+ overseas markets. The organisation was looking for an agency with a track record of influencing audiences across languages and markets, while working effectively […]
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]
Award-Winning Creative Studio Strengthens Leadership Team With Elevation of Executive Lauded For Her Account Building Skill 404 Design & Innovation, a creative company operating globally and founded in Brazil, today announced that Mariana “Bale” Balestra has been promoted to Partner and Chief Operating Officer. Balestra has been with the 404 team since its inception at […]
Fueling expansion into entertainment-led content for the independent agency Today, independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands. With a stellar list of client work including; Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder, award-winning The Outfit […]
