In a bid to score Super Bowl work, Party Land is shaking things up with a series of Cameo videos featuring Cameo videos by The Real Housewives of New York City star Sonya Morgan, musician Kenny G, and even Santa Claus. The independent agency is offering “two free rounds of creative on any Big Game brief,” aiming […]
Publicis Groupe UK has announced today (Monday 30th September) the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, which includes brand activation, retail experience and omnichannel marketing, will help clients seamlessly integrate brand and commerce. The new agency seeks to […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview with Paul […]
The Kreuzberg-based creative agency adam&eveBerlin is boosting its creative department by bringing a truly exceptional talent into its ranks: Christina Rankel, most recently Senior Copywriter at the renowned agency Wieden+Kennedy Amsterdam is joining in the role of Creative Director. Christina returns to her native Germany after three years in Amsterdam, where she worked on global […]
Independent design consultancy JDO NY is announce its relocation to a new studio on Madison Avenue, marking a significant milestone as the agency expands its presence in North America and solidifies its position in New York City’s dynamic creative landscape. Since its establishment in 2019, JDO NY has rapidly built a robust portfolio, collaborating with […]
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]
Unique Jamaican destination offers best of all worlds: beach life and modern offerings Coral Cove Wellness Resort, an oceanfront boutique property in Little Bay, Jamaica, has chosen TravelBoom Hotel Marketing for their paid search and metasearch. TravelBoom specializes in developing and executing customized, data-driven marketing solutions that drive direct bookings and growth for clients. Coral Cove Wellness […]
Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]
Executive Collective Empowers Companies to Balance Planet & Profit As Climate Week NYC gathers global leaders to tackle the pressing issue of climate change, Chiefly & Co., a women-led fractional executive consultancy, is proud to announce its official launch. With a unique model that combines fractional domain expertise with a deep commitment to sustainable practices, Chiefly […]
Includes “Bias Breaker” tech tackling bias in Gen AI images The Brandtech Group is leading the marketing industry by unveiling a raft of initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation […]