McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager. The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the […]
fifty-five, an international consulting firm specialising in data, is expanding its offering to include optimisation of brand websites and their measurement tools based on carbon footprint reduction and sustainability goals. The new methodology was developed as the outcome of a new study on the carbon footprint of brand websites, with a focus on their measurement tools, having […]
Independent, full-service agency Cornett has named Damon Vinyard its Head of Production. The role is a first for the agency, part of Cornett’s continued commitment to ensuring content and production excellence. The seasoned producer started his career in film and television during his first eight years in the industry, but spent the last 13 in the commercial world. Vinyard […]
Designer Shannon Gaboriau has joined Yes& to lead the agency’s design efforts. She brings almost 20 years of experience, expertise that was honed at some of the most admired agencies in the country including Deutsch LA, Crispin Porter + Bogusky, and The Martin Agency. Gaboriau’s chief mission for design is to simplify and humanize experience while increasing […]
Agency Is Uniquely Devoted to Outdoor Life After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports. It’s easy to understand why the popular Mountain Sports brand selected TBA Outdoors; every person at the agency is seriously obsessed with the great outdoors—literally and figuratively. It is, of course, in their name. “Choosing […]
The Former Grey New York Exec Will Lead Strategy Across Havas NY Clients Including Danone, Keurig Dr Pepper and JBL Today, Havas New York has announced the appointment of Justine Feron as Chief Strategy Officer. In her role, she will lead a talented team of strategists across the agency’s clients, including Danone, Keurig Dr Pepper, […]
Global creative and media agency, Trouble Maker, has been appointed by John Frieda as creative partner for the iconic hair care brand, following a competitive pitch. As part of the brief, Trouble Maker will be working with John Frieda on a social first campaign, set to launch later this year. The appointment is effective immediately. Source: Trouble […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative. The launch of Curation as a Service (CaaS) has […]
Clarion Communications has today announced the introduction of its Clarion Retailer Collective, an enhanced offering of its retailer panel proposition, featuring a powerful and diverse line up of the UK’s most successful and influential retailers from the world of convenience. As trade experts, Clarion has always provided its clients with invaluable insights from leading retailers […]